Digital Asset Manager

The Digital Asset Manager ensures that the company's digital brand assets are organized, accessible, and consistent across various digital platforms and marketing channels. This person protects and enhances the brand's digital identity. They maintain brand integrity, optimize workflows, and ensure that digital assets are effectively leveraged for marketing and communication purposes.

The Role:

• Curates, organizes, and maintains a centralized digital asset library that includes logos, images, videos, fonts, templates, and other brand-related digital assets
• Ensures that digital assets are appropriately labeled, categorized, and tagged for easy retrieval and use by marketing and design teams
• Maintains version control for digital assets to track changes and revisions, preventing outdated or incorrect assets from being used
• Implements processes for tracking and archiving historical versions of assets
• Establishes and enforces access controls and permissions to ensure that only authorized personnel can access and modify brand assets
• Implements a system for quick and secure retrieval of assets, such as a digital asset management (DAM) system
• Facilitates the distribution of digital assets to relevant teams and external partners as needed
• Ensures that assets are available in appropriate formats and sizes for different digital channels and platforms
• Monitors and manages licenses and copyrights for digital assets to ensure legal compliance
• Keeps records of usage rights and expiration dates for stock photos, music, and other licensed content
• Enforces brand guidelines and standards across all digital assets to maintain a consistent brand image and identity
• Collaborates with design and marketing teams to ensure that all digital content aligns with brand guidelines
• Conducts regular audits of digital assets to identify and rectify any inconsistencies or deviations from brand guidelines
• Collaborates with design and marketing teams to improve asset quality and relevance
• Trains employees and stakeholders on proper usage and access procedures for digital assets
• Provides ongoing support and assistance to users, addressing asset-related queries and issues
• Responsible for creating, maintaining and updating an easy-to-use destination serving as a weekly snapshot of upcoming content and campaign creative, accessible to all internal stakeholders

Requirements:

• 8+ years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience
• Skilled in managing a high volume of creative and content
• Passion for mission-driven brands
• Expert aptitude in project management tools like Basecamp, Asana, etc.

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