Digital Asset Management Lead
Copeland |
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St. Louis, MO or Sidney, OH |
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The DAM (Digital Asset Management) role is a part of the Digital Business team which supports and enables the platform to accomplish Copeland and subsequent business objectives. It is the focal point for driving the utilization and adoption of the Digital Asset Management (DAM) system, Aprimo. It will coordinate with business owners to run, document, process, and govern tools and platforms related to the capability.
This system is the source of truth for digital assets related to our products, website, marketing, and other functions and teams. This role’s main purpose is to develop processes and systems that make accurate, comprehensive efficient management of digital assets such as images, documents, videos, and others that are available to both internal teams and external partners through a public portal.
The DAM Lead will operate across our business units to drive the organization's asset strategy, ensuring that the metadata is standardized and supports business objectives, and will collaborate closely with multi-functional teams to drive the creation and maintenance of an efficient system. They will be supervising the implementation of the public portal and maintenance, development and operation of the DAM system, ensuring data accuracy, and facilitating efficient data distribution across various channels.
Reporting to the Digital Capability Manager, this position will also work closely with other capabilities and functions including PIM (Product Information Manager) Lead, Web Experience Manager, and Marketing teams.
AS A DIGITAL ASSET MANAGEMENT LEAD, YOU WILL:
This system is the source of truth for digital assets related to our products, website, marketing, and other functions and teams. This role’s main purpose is to develop processes and systems that make accurate, comprehensive efficient management of digital assets such as images, documents, videos, and others that are available to both internal teams and external partners through a public portal.
The DAM Lead will operate across our business units to drive the organization's asset strategy, ensuring that the metadata is standardized and supports business objectives, and will collaborate closely with multi-functional teams to drive the creation and maintenance of an efficient system. They will be supervising the implementation of the public portal and maintenance, development and operation of the DAM system, ensuring data accuracy, and facilitating efficient data distribution across various channels.
Reporting to the Digital Capability Manager, this position will also work closely with other capabilities and functions including PIM (Product Information Manager) Lead, Web Experience Manager, and Marketing teams.
AS A DIGITAL ASSET MANAGEMENT LEAD, YOU WILL:
- Configure & Manage - Lead all aspects of the operation and maintenance of the Aprimo DAM system, including configuration, metadata modeling/taxonomy, system development, and data governance. Ensure the system is scalable, accessible, and user-friendly
- Assess and analyze existing system configurations and workflows for improvements
- Quality Control - Define and implement data quality standards, ensuring that DAM is accurate, complete, and consistent and addresses team requirements
- Governance & Compliance – Establish, monitor, and make sure governance policies and ensure compliance with security and legal requirements.
- Lead the data integration features the DAM to collect and share information with external systems, including PIM (product information management - Salsify); and CMS/Commerce (Content Management - Optimizely).
- Integrations- Collaborate with IT and other groups as needed to integrate the DAM system with other enterprise systems to facilitate flawless data flow.
- Develop and maintain a product taxonomy and classification system that enhances data organization and improves search ability.
- Implement workflow automation processes or “Rules” within the DAM to streamline operation.
- Use data analytics tools and techniques to derive insights from the health and operation of the system to find opportunities for improvement and optimization.
- Collaborate with multi-functional teams, including marketing teams, product managers, and IT to align DAM activities with business goals.
- Training & support- Develop and deliver training and guidance on DAM system, its users, and team members including governance, standard processes and best practices associated with data asset management.