Digital Asset Management Lead

US Consumer Marketing is implementing Adobe Assets as its Digital Asset Management System and seeks a DAM Admin/Product Owner. Qualified candidates should be well versed in the day-to-day implementation and UX of an online digital asset management system. Candidates should understand all forms of media assets, single-source-of truth file linkage, and execution. Candidates should understand digital workflow within an online portal or server environment with a deep understanding of the types of files typically used across all applications and software relevant to content creation.

Job responsibilities:

• Central contact for all DAM activities/administration and act as the curator of all assets.
• Act as the liaison between Adobe and Citi (both Business and Tech teams) for all DAM activities.
• Understand asset flow and external touchpoints.
• Cross-functional internal partner between marketing, product, etc. so they understand the DAM and its benefits.
• Handle strategic online initiatives associated with the DAM and linked assets
• Monitor and evaluate existing online media campaigns that are linked to DAM assets
• Work with other department heads and LOB’s to discuss plans and marketing needs associated with DAM assets
• Collaborate with Finance to set and stay within the budget allocated for the DAM
• Stay current with emerging opportunities in the digital marketing world and how they may affect the DAM
• Lead the education and training of the DAM within Citi and external partners and agencies
• Structure/Identify the DAM so it is scalable for incoming photography and video assets from third-party creators
• Define and manage permissions within the DAM
• Manage, edit and assign metadata for all assets and ensure consistent application of keywords to assets
• Ensure incoming photography and video assets meet brand and technical standards set by Citi
• Manage and oversee all tech updates including Adobe Software updates

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