Digital Asset Management Coordinator

The role of the Digital Asset Management Coordinator is to increase YETI’s capacity to ingest, organize, store, catalog, and provide access to digital materials to all major stakeholders in a timely fashion. We are seeking a highly detail-oriented person with a creative mindset and solid time management skills. Ultimately, this person is interested in providing an efficient and highly usable environment for our assets, while being a resource and guide for those who need access to them. This role will work closely with the Marketing Department (project managers, social media, designers, content producers, editors), and our eCommerce team to ensure easy access to assets in the DAM system.

Responsibilities:

• Assist in tagging our large library of product and lifestyle images with relevant and accurate metadata/keywords. This includes new assets on ingestion, and existing assets needing completion
• Ingest into the DAM a wide variety of digital assets from diverse sources, including lifestyle and studio product photography, campaign assets, web content, and video
• Work with the ecommerce team to ensure all web-facing content is uploaded in a timely manner
• Ensure assets comply with standards for file naming and file formats
• Fulfill requests to obtain high-resolution file formats from photographers and content creators
• Provide company-wide assistance in finding assets
• Create curated galleries and collections as requested
• Assist in evolving the system’s taxonomy to accommodate new products and use cases
• Help in DAM-related projects
• Assist with rights management as needed

Qualifications and Attributes:

• Bachelor’s Degree required
• At least 0 - 2 years’ of experience in digital asset management
• Self-motivated, with outstanding and meticulous organizational skills and the ability to effectively cope with multiple priorities in a fast-paced environment
• Visually literate, methodical, meticulous, and capable of attention to detail bordering on the obsessive
• Experienced in the application of metadata standards, controlled vocabularies and cataloguing rules
• Familiarity with Adobe Creative Suite applications, and a generally high level of technology literacy on both the Windows and Macintosh platforms
• Overall sense of urgency with all steps involved

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