Digital Asset Coordinator

The Digital Asset Coordinator is responsible for managing and organizing digital assets within a structured system, ensuring accessibility, accuracy, and efficiency in file handling. This role focuses on maintaining metadata, implementing workflows, and collaborating with teams to streamline asset distribution across platforms.

Key Responsibilities:
 
Digital Asset Management & Organization

• Maintain and organize all digital assets (images, videos, graphics, documents) in a structured Digital Asset Management (DAM) system or file server.
• Ensure consistent file naming conventions, metadata tagging, and version control.
• Implement asset storage policies to optimize searchability and retrieval efficiency.

Metadata & File Tagging

• Apply metadata standards and keyword tagging to enhance asset discoverability.
• Ensure assets are correctly categorized based on product type, campaign, or project.
• Maintain compliance with IPTC, XMP, and other metadata standards.

Workflow & Automation Support

• Assist in automating asset ingestion and distribution workflows.
• Collaborate with IT and post-production teams to integrate scripts, ExifTool, or automation tools for batch processing.
• Monitor asset ingestion, ensuring files are moved to the correct directories based on predefined rules.

Team Collaboration & Support

• Work closely with photographers, retouchers, marketing teams, and designers to ensure proper asset availability.
• Provide training or documentation on asset retrieval, metadata standards, and best practices.
• Assist in quality control by reviewing image consistency and metadata accuracy before final delivery.

File Distribution & Accessibility

• Manage access control permissions to ensure teams have the right level of access to assets.
• Distribute approved files to internal teams, external vendors, e-commerce platforms, and marketing channels.
• Monitor digital asset usage and maintain a clear log of asset requests and updates.

Backup & Archive Management

• Ensure proper backup and archiving of assets to prevent data loss and maintain historical versions.
• Develop strategies for efficient file storage and retrieval, optimizing server space.
• Coordinate with IT to maintain cloud-based storage solutions and local backup systems.

Required Skills & Qualifications:

• Bachelor’s degree in Digital Media, Photography, Information Management, or related field.
• 1-3 years of experience in Digital Asset Management, Post-Production, or Studio Operations.
• Proficiency Adobe Bridge, Capture One), ExifTool, and metadata tagging.
• Familiarity with file naming conventions, automation tools, and batch-processing scripts (Python, shell scripting, Hazel, etc. is a big plus).
• Strong knowledge of Adobe Creative Suite (Photoshop, Lightroom, Bridge).
• Experience working with server-based storage, cloud asset libraries, and FTP systems.
• Excellent organizational skills, attention to detail, and ability to maintain structured workflows.

Preferred Qualifications:

• Experience in high-volume image production or commercial photography.
• Knowledge of image formats (TIFF, JPEG, RAW) and color profile management.
• Familiarity with studio workflows, retouching pipelines, and asset delivery processes.
• Understanding of AI-driven automation tools for metadata tagging.

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