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Corporate Communications Creative Asset Production Manager

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Regions Bank
Alabama / North Carolina / Georgia / Tennessee, USA

At Regions, the Corporate Communications Creative Asset Production Manager monitors and organizes creative workflow across an expanded, integrated creative services team as well as outside agencies and studios.

Primary Responsibilities

  • Manages demand on creative resources and ensures that assets are created within specifications and timelines
  • Oversees processes, procedures, and tools that allow Regions to effectively manage our creative assets across multiple internal and external sources
  • Establishes and monitors budgets, both time and outside expenses, for creative development projects and programs to include estimating time/demand for internal resources as well as feels and material disbursements to outside vendors
  • Manages development and implementation of our brand and creative development resource portal (Aprimo DAM)
  • Tracks and traffics digital assets to media partners as required
  • Conducts trademark and intellectual property searches and administration
  • May supervise a creative asset management strategist
  • Manages the execution and delivery process to ensure client satisfaction
Requirements

  • Bachelor's degree in Graphic Design, Visual Communication, Illustration, Marketing, or a related creative field
  • Seven (7) years of experience in creative roles
Skills and Competencies

  • Ability to thrive in a fast-paced, team-oriented environment that requires creative thinking and attention to detail
  • Commitment to teamwork and collaborating with colleagues to maximize our effectiveness on all projects, large and small
  • Excellent communication and presentation skills with a strong ability to articulate ideas and strategies
  • Knowledge of media production related compliance, copyright laws and property management to ensure all content adheres to legal standards
  • Strong communication skills and the ability to cultivate relationships with internal and external partners and clients
Additional preferences for this specific opportunity

  • Experience with Aprimo or similar DAM platform
  • Experience planning and managing metadata and taxonomy
  • Experience designing and managing workflows, and training users

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Employer: Regions Bank (@RegionsBank)
Location: Alabama / North Carolina / Georgia / Tennessee, USA
Posted Date: 10/04/2025
Expiry Date: 10/08/2025
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Branding Technology, CMS / Creative / Content Operations
Ref: DN-JB-2281
Added by: DAM News Administrator
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