Corporate Communications Creative Asset Production Manager
Regions Bank |
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Alabama / North Carolina / Georgia / Tennessee, USA |
At Regions, the Corporate Communications Creative Asset Production Manager monitors and organizes creative workflow across an expanded, integrated creative services team as well as outside agencies and studios.
Primary Responsibilities
Primary Responsibilities
- Manages demand on creative resources and ensures that assets are created within specifications and timelines
- Oversees processes, procedures, and tools that allow Regions to effectively manage our creative assets across multiple internal and external sources
- Establishes and monitors budgets, both time and outside expenses, for creative development projects and programs to include estimating time/demand for internal resources as well as feels and material disbursements to outside vendors
- Manages development and implementation of our brand and creative development resource portal (Aprimo DAM)
- Tracks and traffics digital assets to media partners as required
- Conducts trademark and intellectual property searches and administration
- May supervise a creative asset management strategist
- Manages the execution and delivery process to ensure client satisfaction
- Bachelor's degree in Graphic Design, Visual Communication, Illustration, Marketing, or a related creative field
- Seven (7) years of experience in creative roles
- Ability to thrive in a fast-paced, team-oriented environment that requires creative thinking and attention to detail
- Commitment to teamwork and collaborating with colleagues to maximize our effectiveness on all projects, large and small
- Excellent communication and presentation skills with a strong ability to articulate ideas and strategies
- Knowledge of media production related compliance, copyright laws and property management to ensure all content adheres to legal standards
- Strong communication skills and the ability to cultivate relationships with internal and external partners and clients
- Experience with Aprimo or similar DAM platform
- Experience planning and managing metadata and taxonomy
- Experience designing and managing workflows, and training users