Coordinator, Digital Asset Management

PURPOSE OF POSITION

As the Coordinator, Digital Asset Management, you support Destination BC’s Global Marketing division in achieving a broad range of marketing outcomes through providing day-to-day management of our enterprise-level Digital Asset Management (DAM) system.

Destination BC has a strong focus on brand and content marketing to drive global awareness and intent to visit British Columbia, and our DAM system is one of the foundational technology platforms that powers that approach. As the administrative lead for our DAM system, you work closely with our Brand & Creative team and our DAM Business Analyst to manage the intake and review, tagging, uploading, and ongoing maintenance of a large and diverse collection of photography, video, and other materials stored within the system – as well as managing the intake and registration of new users and support of current users. The system acts as a centralized platform for not just Destination BC, but also for a number of other tourism industry organizations across the province, so this work requires communication and collaboration with a variety of business partners (from photographers and videographers to other destination marketing organizations to our brand & creative agency). As your familiarity with the Super, Natural British Columbia® brand and our collection of visual assets grows, you’ll take on an essential supporting role for user groups across the organization in selecting assets for a variety of creative projects and requests, as well as reviewing partner-submitted assets against brand alignment and other criteria.

Reporting to the Sr. Specialist, Brand & Creative and working directly with a variety of business leads and others across the marketing team, you have excellent written and verbal communication skills, and can prioritize and problem-solve independently in a fast-paced environment. You have demonstrated experience and familiarity with the use of technology/database platforms, and a desire to advise and meet the needs of colleagues and industry business partners. This position requires a high level of accuracy and attention to detail, as well as excellent communication and organizational skills.

SPECIFIC ACCOUNTABILITIES

• Maintains metadata, usage rights, and other critical information for Destination BC’s broad collection of digital assets (video, photo, text, etc); responsible for quality control of metadata in the DAM system, including rights management and troubleshooting;
• Builds a deep familiarity with Destination BC’s collection of digital assets to support content requests from internal and external user groups and assist with asset uploads and downloads;
• Builds a deep familiarity with the Super, Natural British Columbia brand family to support the review of photography and video submissions from external partners against brand alignment and other criteria; makes recommendations to Brand & Creative team on selecting final assets for uploading to the DAM system;
• Meets regularly with user groups (internal and external) to review issues, discuss enhancements, and determine ways to collaborate to create efficiencies;
• Develops and maintains training materials and ensures delivery to all internal and external DAM system users via on-line and classroom formats;
• Troubleshoots DAM system issues; identifies source of problems, attempts resolution; and escalates unresolved problems to the Business Analyst on the Digital Strategy & IT team;
• Advises staff, business partners and partnership agencies on DAM system procedures;
• Reviews changes to business mandate, legislation and regulations, provides input into assessment of impacts on the DAM system and makes recommendations;
• Runs or manipulates existing Structured Query Language (SQL) queries and uses database utilities to extract data to create custom reports;
• Updates and maintains web administration and issue tracking tools;
• Leads user acceptance testing, develops test scenarios and raises system issues for resolution, coordinates test results and prepares reports;
• Provides management with information summaries and exception reports generated by the DAM system; and
• Provides general administrative support to the Brand & Creative team as required.
• Other duties as required.

JOB REQUIREMENTS

• Secondary school graduation or equivalent; education or formal training in marketing, branding, creative or a related field will be considered an asset;
• Minimum 2 years’ experience in a coordinator, assistant, or senior administrative role in marketing, advertising, communications, or a production-related field (i.e. photography);
• Proven experience using enterprise technology/database platforms and other business applications (i.e. Maximizer, Salesforce, Simpleview, Hootsuite, etc.), including generating reports and data integrity;
• Preference for experience working with photography and/or video assets.
• Preference for experience providing training to individuals and/or teams.
• Ability to travel within British Columbia, as required

COMPETENCIES

• Improving Operations is the ability and motivation to apply one's knowledge and past experience for improving upon current modes of operation within the Ministry. This behaviour ranges from adapting widely used approaches to developing entirely new value-added solutions.
• Information Seeking is driven by a desire to know more about things, people or issues. It implies going beyond the questions that are routine or required in the job. It may include "digging" or pressing for exact information; resolution of discrepancies by asking a series of questions; or less-focused environmental "scanning" for potential opportunities or miscellaneous information that may be of future use.
• Problem Solving/Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.
• Teamwork and Cooperation is the ability to work cooperatively with diverse teams to achieve group and organizational goals.
• Planning, Organizing and Coordinating is the ability to proactively plan, establish priorities and allocate resources, while developing and implementing complex plans to deliver on the organization’s mandate.
• Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one's approach as situations change and accepting changes within one's own job or organization.
• Service Orientation implies a desire to identify and serve customers/clients, who may include the public, co-workers, other branches/divisions, other ministries/agencies, other government organizations, and non-government organizations. It means focusing one’s efforts on discovering and meeting the needs of the customer/client.
• Relationship Building is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.
• Initiative involves identifying a problem, obstacle or opportunity and taking appropriate action to address current or future problems or opportunities. As such, initiative can be seen in the context of proactively doing things and not simply thinking about future actions.

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