Content Marketing Manager

• Planning developing and implementing the content strategy ensuring best practice across all content
• Auditing and inventory of current content across all channels, including gap analysis and recommendations and using a scorecard system to understand if content is readable, useful, on brand, accurate and other specific metrics, what, why, how etc
• Creating content for all channels on and offline and across the customer journey, including user needs analysis
• Managing content management processes and systems, including the Digital Asset Management (DAM) system to effectively manage all content including review, refresh and removal dates
• Information architecture, tagging framework, content tools, software and processes, back-up and archiving, analytics configuration, content budgeting, content taxonomy structure and meta data, content pillars and themes to support brand positioning and channel objectives
• Optimisation of content by channel, including website, mobile, for SEO, advertising channels, in centre screens, and for accessibility etc
• Manage all photo and video production, including selection and management of agencies and models, across all customer segments and for use across all channels
• Ensure content links back to brand strategy and supports the strategy of the relevant channel
• Monitor, measure and analyse the effectiveness of content across customer segments and channels, feeding insights back into the business
• Manage CMS for in-centre screen content, including merchandising, dayparting
• Manage the Conqueror system for content on in-centre tablets and over lane screens, driving for brand consistency across centres
• Leading on content innovation, supporting the business to stay ahead of trends
• Liaise with other members of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar

• Both creative flair and commercial acumen
• Proven experience in similar digital role within a fast paced, commercially focused e-commerce business
• A strong understanding of current content marketing concepts, strategy, and best practice
• A good knowledge of marketing asset creation and management
• Experience working with digital marketing channels
• Strong communication skills with the ability to influence stakeholders
• A passion and track record for working with and managing creative, design and media production agencies
• Experience of using CMS tools and budget management
• Sound understanding of third-party analytics platforms including Google Analytics

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