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Content Marketing Manager

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Hollywood Bowl Expired
Hemel Hempstead, UK

Our Content Marketing Manager sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with the option to work from home one day per week, and occasional travel to our centres required.

The responsibilities of the Content Marketing Manager include:

  • Planning developing and implementing the content strategy ensuring best practice across all content
  • Auditing and inventory of current content across all channels, including gap analysis and recommendations and using a scorecard system to understand if content is readable, useful, on brand, accurate and other specific metrics, what, why, how etc
  • Creating content for all channels on and offline and across the customer journey, including user needs analysis
  • Managing content management processes and systems, including the Digital Asset Management (DAM) system to effectively manage all content including review, refresh and removal dates
  • Information architecture, tagging framework, content tools, software and processes, back-up and archiving, analytics configuration, content budgeting, content taxonomy structure and meta data, content pillars and themes to support brand positioning and channel objectives
  • Optimisation of content by channel, including website, mobile, for SEO, advertising channels, in centre screens, and for accessibility etc
  • Manage all photo and video production, including selection and management of agencies and models, across all customer segments and for use across all channels
  • Ensure content links back to brand strategy and supports the strategy of the relevant channel
  • Monitor, measure and analyse the effectiveness of content across customer segments and channels, feeding insights back into the business
  • Manage CMS for in-centre screen content, including merchandising, dayparting
  • Manage the Conqueror system for content on in-centre tablets and over lane screens, driving for brand consistency across centres
  • Leading on content innovation, supporting the business to stay ahead of trends
  • Liaise with other members of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar
To be successful, you'll have:

  • Both creative flair and commercial acumen
  • Proven experience in similar digital role within a fast paced, commercially focused e-commerce business
  • A strong understanding of current content marketing concepts, strategy, and best practice
  • A good knowledge of marketing asset creation and management
  • Experience working with digital marketing channels
  • Strong communication skills with the ability to influence stakeholders
  • A passion and track record for working with and managing creative, design and media production agencies
  • Experience of using CMS tools and budget management
  • Sound understanding of third-party analytics platforms including Google Analytics

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Employer: Hollywood Bowl (@HollywoodBowlUK)
Location: Hemel Hempstead, UK
Posted Date: 28/09/2023
Expiry Date: 01/11/2023
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Branding Technology
Ref: DN-JB-1327
Added by: DAM News Administrator
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