Content Marketing Manager

What’s in store?

Reporting into the Head of Marketing your key responsibilities will include, but are not limited to:

• Planning developing and implementing the content strategy ensuring best practice across all content
• Auditing and inventory of current content across all channels, including gap analysis and recommendations and using a scorecard system to understand if content is readable, useful, on brand, accurate and other specific metrics, what, why, how etc
• Creating content for all channels on and offline and across the customer journey, including user needs analysis
• Setting up content management processes and systems, including implementing Digital Asset Management (DAM) system to effectively manage all content including review, refresh and removal dates
• Information architecture, tagging framework, content tools, software and processes, back-up and archiving, analytics configuration, content budgeting, content taxonomy structure and meta data, content pillars and themes to support brand positioning and channel objectives
• Optimisation of content by channel, including website, mobile, for SEO, advertising channels, in centre screens, and for accessibility etc
• Manage all photo and video production, including selection and management of agencies and models, across all customer segments and for use across all channels
• Ensure content links back to brand strategy and supports the strategy of the relevant channel
• Research and analyse competitor content
• Monitor, measure and analyse the effectiveness of content across customer segments and channels, feeding insights back into the business
• Manage CMS for in-centre screen content, including merchandising, day parting
• Manage the Conqueror system for content on in-centre tablets and over lane screens, driving for brand consistency across the estate
• Leading on content innovation, supporting the business to stay ahead of trends
• Persona Empathy mapping to support meeting the needs of different customer segments that support marketing objectives
• Liaise with other members of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar
• Review new technologies and keep the company at the forefront of the content marketing and agency management

What’s required?

To be considered for the role we are looking for someone with at least 3 years’ experience in similar digital role that is used to working in fast paced, commercially focused e-commerce business and has a strong understanding and development of current content marketing concepts, strategy, and best practice.

You will have a passion and track record for working with and managing creative, design and media production agencies and a good knowledge of marketing asset creation and management.  Experience of working with digital marketing channels is key as is a good understanding of third-party analytics platforms including Google Analytics.

A passion for championing the customer and using insights to drive customer experience improvements across the customer journey is also important as well as prior experience of using CMS tools and budget management.   Due to the nature of the role, you will need to have the ability to influence stakeholders and be a strong communicator with creative flair and commercial acumen.

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