Content Manager

Your mission:

Reporting into the Head of E-marketing, the Content Manager will manage the strategy and implementation of marketing for the online channel and online content management across Epson EMEA.

The position is based out of our Sales and Marketing Office in Hemel Hempstead, UK. and, as flexibility is key to a modern lifestyle this role also comes with three/four days WFH.
What you will do:

• Manage a team resourced to deliver the e-marketing strategy, including onsite search, online channel marketing, platform development, etc
• Manage the development of the product information platform (PIM), the digital assets platform (DAM) and the channel partner portal
• Lead the provision of training and support to Product management teams to ensure compliance and correct usage of PIM
• Lead the provision of training and support to central and local Marketing teams to ensure compliance and correct usage of DAM
• Carry the responsibility for the optimisation of product categorisation and classification to improve product performance on the Epson websites
• Manage the optimisation of the onsite search, filtering, navigation, and product boosting in order to improve website customer journey
• Manage and maintain all related expenditure within the approved budget, whilst ensuring financial and other internal procedures and controls are adhered to
• Responsible for developing, driving, and working with ESCs, to implement channel marketing activities for selected groups of online channel partners across Epson’s product and market landscape
• Develop and oversee the marketing plans for key partners together with local sales requirements
• Analyse digital POS appearance and identify opportunities for improvement
• Provide support and guidance around online sales and online marketing trends and methods to local sales and marketing teams
• Identify priorities and quick wins and get buy-in from key stakeholders to execute activities supporting these
• Work closely with central marketing teams to ensure required marketing materials and assets are produced and used effectively
• Work closely with local channel marketing and webmasters to ensure the implementation of the agreed strategy
• Define key partner and key product areas to focus on together with sales
• Identify measurable KPI ́s and report on a regular basis
• Effectively manage central marketing activities and ensure relevant activities are rolled out to online channel partners
• Work closely with e-marketing content team to ensure channel partner requirements are met and continuously reviewed and improved
• Attend meetings with key e-tailers
• Train & supervise local webmaster to ensure they are following the strategy
• Implement basic and advanced inhouse training for local webmaster and channel marketing to build up in-house specialists.
• Monitor competitor activity with online e-tailers

What we ask for:

• Ability to prioritise multiple assignments with a high degree of accuracy, function quickly in a fast paced, deadline-oriented environment
• A tenacious character capable of persevering with tasks until complete demonstrating a single-minded and detailed approach that gets the job done, while still being a team player
• Excellent communication skills at management level
• Keen to learn about Epson’s products/procedures and EMEA markets in-detail
• Experienced in working to meet required deadlines and used to marketing in a technology environment
• Ability to transform propositions and tactical opportunities into real results
• Good knowledge of consumer electronics, products, and sales environments
• A positive approach to problem solving, through identification to solution and subsequent monitoring
• Confident in managing any day-to-day issues as and when they arise
• High level of experience in online marketing and system development is essential
• Commercially and financially aware

We are keen to hear from you even if you don’t match all listed requirements, but you identify with our brand and passion for innovation.

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