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Brand Planner

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Britvic Expired
Hemel Hempstead, UK

About the Role:

As Brand Planner you'll join our newly formed Britvic Digital Studio, reporting into the Head of Digital Marketing. You will manage the briefing and delivery of the Digital Studio activity for two or three of Britvic's brands in line with business demand. The brands include (but are not limited to) Tango, The London Essence Co., Purdeys, Aqua Libra, Mathieu Teisseire, Robinsons, Fruit Shot and J20.

Key Responsibilities:

  • Management and planning of digital marketing requirements for two or three assigned Britvic brands.
  • Own, and develop the brands content calendar, and work with key stakeholders / external partners to plan, curate and create content.
  • Based on the content calendar, advise of content requirements, and create content where necessary, ensuring this is delivered on time and to spec.
  • Guardian of brand guidelines, and Content Strategy and delivery in line with brand plan in support of brand owners
  • Key participant in annual, campaign and BAU content planning for assigned brands advising on paid, owned and earned proposals.
  • Key participant in day-to-day briefs and agency brief responses in support of brands owners
  • Working closely with the brand teams and commercial teams to link social activity to e- comm opportunities generating assets as required for top of funnel and advising on assets for retailer media as necessary
  • Management of day-to-day Agency Partner deliverables, deadlines, and quality control
  • Management of the Digital Studio operational workflow, capacity planning and approvals processes between the Agency Partner and Brand Owners
  • Management of content lifecycles (including optimisation) for: Campaign, Search, Social, Dynamic, Ecommerce content assets, using analytics, reporting and social listening to inform content decisions
  • Working with a Social Engagement Manager counterpart to develop the Owned Social Content Strategy, Content Calendar and Engagement Framework.
  • Management of website development and UX via the Agency Partner
  • Always ensuring you are testing and learning through your activities, working closely with the Agency Partner on reporting and, crucially, recommendations to be actioned to drive the efficiency and effectiveness across our Digital activity
  • Align with stakeholders on report insights (weekly/monthly/adhoc) and the performance of digital marketing programs, reviewing results by channel to proactively recognise and optimise outputs.
  • Explore, identify, and stay abreast of new digital marketing opportunities / channels / innovations to recommend opportunities for future fit needs
Knowledge, Skills & Experience Required:

  • Proven track record in campaign managing owned digital activity for brands (Content, Search, Social, Websites)
  • Expert end-to-end knowledge of planning and execution across the Digital Marketing landscape and including a deeper knowledge of Search, Social Media, Websites, Content, Ecommerce in terms of Strategy, Content Creation and Performance Management & Optimisation.
  • Proven ability to use data and insights to inform and optimise content
  • Proven project management skills to deliver multiple projects, often at the same time
  • Thinks differently, challenging conventional thinking to create the future and overcome barriers
  • Proven track record of managing an Agency Partner would be desirable
  • Strong experience in dealing with stakeholders and extended teams
  • Proven ability to manage tension points internally and between agency partners in service of a better outcome for brands
  • Familiar with/basic knowledge of platforms to support digital marketing activities including Workflow, CMS, PIM, DAM, Social Listening & Publishing, Search Software.
  • Highly organised and able to manage deadlines and capacity conflicts with stakeholders
  • International marketing experience advantageous
  • Has open and authentic conversations
  • Strong communication, infleuncing and presentations skills
  • Able to communicate the brand vision with passion internally and externally

  • Digital Marketing/Marketing/Design Qualification preferred

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Employer: Britvic (@britvic)
Location: Hemel Hempstead, UK
Posted Date: 30/03/2023
Expiry Date: 30/07/2023
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, CMS / Creative / Content Operations
Ref: DN-JB-1236
Added by: DAM News Administrator
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