Brand Asset Specialist

We are seeking an enthusiastic and detail-oriented Asset Specialist who will be responsible for managing the organization, storage and distribution of digital assets used in marketing.  This role requires a detailed-oriented individual who can handle a large volume of assets, ensure they are easily accessible to the enterprise team and maintain consistency in taxonomy and tagging.  The ideal candidate will have a strong understanding of digital asset management (DAM) systems, excellent communication skills, and experience in a marketing environment.

KEY RESPONSIBILITIES:

• Oversee the digital asset management system, ensuring all marketing content, including images, videos, graphics, and documents, are properly cataloged, tagged, and organized for easy access by the internal GM teams and partners
• Work closely with the brand marketing team to distribute digital assets across various channels, ensuring that the correct versions and formats are used
• Download and distribute data models to GM team members and partners
• Manage inquiries on current, work-in-progress, and future asset availability amongst GM and partners
• Ensure all assets meet brand standards and guidelines before storage and distribution.  This includes reviewing and approving product and safety tagging, as well as, usage rights
• Collaborate with content creators, designers, and other stakeholders to manage the lifecycle of digital assets from creation to archiving
• Help develop and maintain metadata standards for digital assets to improve searchability and organization within the DAM system
• Continuously assess and improve asset management processes, including opportunities to simplify and streamline
• Provide training and/or guidance to the brand team and partners on the use of the DAM system, location of assets, and best practices for asset management

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3+ years of experience in digital asset management, content management, or a related role
• Proficiency in digital asset management systems
• Strong understanding of marketing processes and content production workflows
• Excellent organizational skills and attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple projects and prioritize tasks effectively
• Knowledge of metadata standards and best practices for asset management

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