Brand Asset Executive
Warwick University Expired |
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Warwick, Coventry, UK |
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Vacancy Overview
Permanent position, 36.5 hours per week.
We’re looking for a motivated and skilled specialist to join our newly formed brand and campaigns team.
Working as a key member of the Marketing, Communications & Insight team, you’ll be responsible for the creation and evolution of our digital asset management capabilities, ensuring the University’s brand assets and digital asset management systems are managed and maintained to the highest standard. You’ll also work closely with other departments within the organisation seeking assets that appropriately meet their needs.
Building excellent relationships with others is crucial to the success of this role as you’ll also work closely with the Marketing Services team to develop the in-house roadmap to achieve best practice asset management procedures, leading on the delivery and ensuring the relevant teams are engaged and on board. You’ll be a confident individual who will champion, coach and train teams across the University in maintaining quality asset management standards, providing toolkits and training.
Having previously worked within a Marketing and Communications team or within a Marketing agency, we’re looking for a creative and innovative thinker who works well with others. You’ll have a sound knowledge of digital rights management, digital asset management, ADA, metadata taxonomy and SEO best practices. You’ll be well organised, used to managing budgets and have excellent attention to detail.
A skilled specialist role responsible for leading the creation and evolution of MCI’s digital asset management capabilities, ensuring the University of Warwick’s brand assets and digital asset management (DAM) system are managed and maintained to a high standard.
To provide a service to internal departments seeking appropriate assets to meet their needs.
Duties and Responsibilities
Planning and Developing Processes:
Permanent position, 36.5 hours per week.
We’re looking for a motivated and skilled specialist to join our newly formed brand and campaigns team.
Working as a key member of the Marketing, Communications & Insight team, you’ll be responsible for the creation and evolution of our digital asset management capabilities, ensuring the University’s brand assets and digital asset management systems are managed and maintained to the highest standard. You’ll also work closely with other departments within the organisation seeking assets that appropriately meet their needs.
Building excellent relationships with others is crucial to the success of this role as you’ll also work closely with the Marketing Services team to develop the in-house roadmap to achieve best practice asset management procedures, leading on the delivery and ensuring the relevant teams are engaged and on board. You’ll be a confident individual who will champion, coach and train teams across the University in maintaining quality asset management standards, providing toolkits and training.
Having previously worked within a Marketing and Communications team or within a Marketing agency, we’re looking for a creative and innovative thinker who works well with others. You’ll have a sound knowledge of digital rights management, digital asset management, ADA, metadata taxonomy and SEO best practices. You’ll be well organised, used to managing budgets and have excellent attention to detail.
A skilled specialist role responsible for leading the creation and evolution of MCI’s digital asset management capabilities, ensuring the University of Warwick’s brand assets and digital asset management (DAM) system are managed and maintained to a high standard.
To provide a service to internal departments seeking appropriate assets to meet their needs.
Duties and Responsibilities
Planning and Developing Processes:
- Develop the in-house roadmap to achieve best practice asset management procedures, working closely with the Marketing Services team.
- Lead the delivery of the in-house roadmap, ensuring that relevant teams are engaged and on board with approach.
- Audit existing practices across the University regularly and ensure due process is being followed.
- Take ownership of the University’s digital asset management system (DAM), designing and implementing taxonomy and metadata management strategies and following industry best practices (SEO, ADA, automation, global).
- Undertake general asset maintenance and management, as well as associated issue management, flagging concerns or gaps in available assets to the brand and marketing services teams to action.
- Perform digital asset lifecycle maintenance activities, such as digital archiving and asset expiration to ensure compliance with marketing laws and to ensure brand assets remain on brand and valuable to the organisation.
- Provide leadership on assigned project initiatives, including the commissioning of photography and videos ensuring high-standard briefs are in place, consent is taken and filed, legal agreements in place for commissions and selected assets are entered into the DAM post-shoot.
- Champion, coach and train teams across the University in maintaining quality asset management standards, providing toolkits and training if required.
- Maintain and contribute to standards and governance by being abreast of industry best practices including digital media rights management and new technologies.
- Seek out asset candidates for the digital asset management roadmap by requesting suggestion from users of the DAM and working with departments to review non-managed assets.
- Engage with the web transformation project to ensure that asset management best-practice is addressed in the sourcing of a new content management system.
- Develop skills and expertise in digital asset curation and syndication by being current with prevailing technologies and trends in the digital world, and be able to contribute to the evolution of Warwick’s approach, working with relevant colleagues.
- Provide a service to internal clients seeking institutional assets for campaigns, events or other forms of communications, recommending the most appropriate assets to use.
- Working with the brand and campaigns teams, create, prepare, maintain and optimise brand and campaign portals to enable easy access to appropriate materials and assets.
- Work to lead and maintain high standards of professional marketing and communications activity.
- Work to support other teams where required (with the agreement of your direct line manager).
- Any other projects or tasks required by SLT.