Brand and Content Manager

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.

Content Creation and Management:

• Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
• Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
• Develop thought leadership pieces to establish GHP as an industry leader.
• Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
• Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
• Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
• Schedule, organize, and upload digital assets for efficient content management.
• Conduct A/B testing to refine strategies and improve performance.
• Develop initiatives to increase conversion and retention.
• Review websites, collateral, ILSs, and ads for brand presentation.
• Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
• Create, schedule, and manage digital signage, music, etc. at the properties
• Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement

Brand and Creative Management:

• Approve all field level designs to ensure alignment with brand standards
• Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
• Design and/or manage production of all marketing collateral, signage, and ads.
• Assist property with designs in Canva.
• Manage all touchpoints to further engagement, conversion, and retention
• Assist with resident and company events as needed
• Manage all content, creative, and SEO agencies, as well as production vendors.

Social Media Management:

• Manage Meta Business and Google Business accounts.
• Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
• Develop paid social ads alongside the Marketing Manager on strategy and execution.
• Respond to online reviews and manage social media engagements.

Search Engine Management:

• Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Review SEO monthly for all properties, with focus on lease-ups and special projects.
• Create content for Gemini/Google’s generative algorithms.
• Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.

PROFESSIONAL REQUIREMENTS:

• Minimum 3 year of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness
• Experience using CMS (e.g., WordPress) and/or DAM preferred
• Experience utilizing a social media Management platform (e.g. HootSuite, Soci)
• BS/BA degree in Marketing and/or related field preferred.
• Proficient in MS Office Suite.
• Intermediate skill with Adobe Creative Suite and advance skill with Canva.
• Exceptional writing, editing, and proofreading skills
• Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines

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