Associate Content Strategy Director (Contract)
Publicis Sapient Expired |
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Toronto, ON, Canada |
Job Description
As Associate Director, Content Design, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.
Please note: This is a contract role for a defined temporal term subject to possible extension.
You help to lead the overall content strategy for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements by:
As Associate Director, Content Design, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.
Please note: This is a contract role for a defined temporal term subject to possible extension.
You help to lead the overall content strategy for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements by:
- Client-facing, senior strategic support
- Leading project tracks
- Estimating, planning, proposing/pitching and general support of business development
- Content assessment. Providing content revision/creation recommendations that help the business and its customers achieve their goals (based on brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics)
- Generating and/or overseeing an inventory of relevant client content assets
- Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
- Creating taxonomy and tagging strategies
- Ensuring content is structured properly for any relevant backend systems including CMS, DAM, eCommerce and/or PIM
- Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
- Establishing and/or maintaining editorial standards and accuracy/quality of content
- Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
- Overseeing content migration and creating or reviewing associated documentation
- Developing utterance and entity maps for NLP/ML work
- Contributing to definition and management of, as well as periodic updates to, content governance and workflow (including content creation, content entry, publication, and decommission) as well as localization strategies
- Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site
- 8+ years’ experience in digital content strategy or similar
- Experience leading content or cross-functional teams
- Agency or consulting experience a plus
- SAFe experience a plus
- Able to wear Multiple Hats
- E-Commerce experience perferred