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Associate Content Strategy Director (Contract)

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Publicis Sapient Expired
Toronto, ON, Canada

Job Description

As Associate Director, Content Design, you provide leadership to the content strategy practice by understanding, applying and disseminating content best practices as part of a larger, cross-functional team.

Please note: This is a contract role for a defined temporal term subject to possible extension.

You help to lead the overall content strategy for your clients’ cross-channel content initiatives. You collaborate with creative and technical teams as well as subject matter experts across product lines, brands, and/or regions to understand and help support strategic business objectives and customer requirements by:

  • Client-facing, senior strategic support
  • Leading project tracks
  • Estimating, planning, proposing/pitching and general support of business development
  • Content assessment. Providing content revision/creation recommendations that help the business and its customers achieve their goals (based on brand documentation, competitive assessments, audience segmentation, SEO data, and site metrics)
  • Generating and/or overseeing an inventory of relevant client content assets
  • Creating and/or reviewing site structure and nomenclature for the most intuitive presentation of content, usually partnering with UX
  • Creating taxonomy and tagging strategies
  • Ensuring content is structured properly for any relevant backend systems including CMS, DAM, eCommerce and/or PIM
  • Contributing to technical system evaluations (such as CMS, DAM, and/or PIM) from a content perspective in terms of requirements
  • Establishing and/or maintaining editorial standards and accuracy/quality of content
  • Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
  • Overseeing content migration and creating or reviewing associated documentation
  • Developing utterance and entity maps for NLP/ML work
  • Contributing to definition and management of, as well as periodic updates to, content governance and workflow (including content creation, content entry, publication, and decommission) as well as localization strategies
  • Responsible for management of, as well as periodic updates to, personalization and content tagging strategies for the site

  • 8+ years’ experience in digital content strategy or similar
  • Experience leading content or cross-functional teams
  • Agency or consulting experience a plus
  • SAFe experience a plus
  • Able to wear Multiple Hats
  • E-Commerce experience perferred

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Employer: Publicis Sapient (@publicissapient)
Location: Toronto, ON, Canada
Posted Date: 13/06/2024
Expiry Date: 17/06/2024
Type: Contract
Categories: DAM Manager / User, CMS / Creative / Content Operations, PIM / Product Manager
Ref: DN-JB-1864
Added by: DAM News Administrator
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