DAM News Round-Up – 7th October 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Why academic institutions need a DAM system
DAM vendor ResourceSpace take a look at the use of Digital Asset Management within the academic sector, along with a breakdown of its key benefits. Topics covered include asset centralisation, enhanced search, version control, access control and permissions, integrations, and monitoring usage tracking and analytics.
DAM: A journey of continuous value, Not just a tool or project
This recent post from DAM software provider QBank promotes the idea of Digital Asset Management as a continuous journey, as opposed to a fixed destination or a set-and-forget project. The article explains how DAM has become a cornerstone or digital operations, and includes tips on initial set up, adapting to your organisation’s growing needs, leveraging AI and other integrations, collaboration, and the importance of aligning your DAM strategy with broader business requirements.
Brands Beware: 4 Music Licensing Pitfalls
Licensing, rights and royalties services provider FADEL present a number of cautionary tales exploring how brands can fall foul of music licensing without the appropriate safeguarding measures in place. The post highlights how AI-generated recordings have come under increased scrutiny by emulating popular styles, and how prominent writers and novelists are fighting back against ChatGPT, stating that OpenAI’s profits and popularity are predicated on mass copyright infringement. The article also focuses on the eye-watering legal costs that can result when a brand gets caught using unlicensed music. The bottom line is that organisations need to be more vigilant than ever when using music, media or AI-generated content in their marketing operations.
The 2025 DAM Trends Report: Key Takeaways on the Impact of DAM
DAM platform vendor MediaValet have just released a report that covers the trends, statistics and predictions for the coming year in DAM. Highlights include the impact of AI features such as video intelligence on marketing outcomes, how security features can improve brand compliance and consistency, and the various ways in which DAM systems can save money. Although claimed to be based on ‘real-world’ data, the inclusion of industry statistics from so-called research mills (e.g. “DAM is expected to grow from $3.97 billion in 2023 to $12.29 billion by 2030”) may hint towards more speculative and quantitative data. Email registration is required for download.
Topical Taxonomies for Filtering Searches
Author and taxonomist Heather Hedden presents a characteristically deep-dives into the use of topical categories within taxonomies, and how designating them can often be more challenging when compared to more common facets such as products, locations and departments. Heather explores the numerous methods in which topics can be gathered, such as content analysis, stakeholder engagement, and more recently, via the use of generative AI and LLMs (large language models).
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