DAM News Round-Up – 6th January 2025


Welcome to this year’s first round-up of DAM-related articles from around the web, hand picked by the DAM News editorial team.  Happy New Year!

Optional extras: 5 features most requested by academic organisations

Continuing with their mini-series on the most popular add-ons, DAM vendor ResourceSpace take a closer look at the five most common features requested by academic organisations.  Top of the list is the use of search filters to restrict content searches to a specific department, group or category.  Additional features include custom request forms, embedding URLs in metadata fields, adding video timestamps, and finally, integrating Adobe software via the LinkrUI connector.

How can server hosting be made greener?

French DAM platform provider Wedia highlight the significant environmental impact of server hosting in this recent blog post.  With some startling statistics (the collective cloud has a larger carbon footprint than the entire airline industry), the article outlines a number of reasons for introducing greener hosting solutions, including global sustainability goals, increased consumer awareness, and environmental regulations. The article also highlights how DAM can help organisations achieve these goals via features such as load optimisation, centralised image conversion, removal of obsolete data, and cold storage for rarely accessed content.

The ultimate guide to prompt engineering for AI-powered DAM search

Digital Asset Management vendor Canto explore how the combination of AI visual search and DAM is transforming industries like retail and manufacturing.  The post primarily focuses on prompt engineering – the act of constructing precise, context-rich text commands designed to guide AI tools in providing the most accurate results.  The article also introduces the SMART framework for prompt engineers: Specific, Measurable, Achievable, Relevant, and Time-bound. Practical applications and example use cases are also provided.

2025 DAM Trends, Tactics, and Growth Strategies for a Competitive Edge

This detailed article from DAM solutions provider Orange Logic draws insights from their recent executive forecast webinar, and presents three trends that are set to redefine DAM in 2025: hyper-connectivity by way of a unified tech stack; adaptability via personalised workflows and customisable interfaces; and autonomous DAMs that leverage AI features such as autotagging and learning from user behaviour to self-audit and automate manual tasks.  A worthwhile read for anyone involved in future-proofing their DAM.

Custom vs. Standard AI Vision Models: A Guide to Choosing The Best Fit

As artificial intelligence, computer vision and image recognition tools become commonplace in our technology ecosystems, DAM vendor Scaleflex examine the pros and cons of standard pre-trained and custom Visual AI models.  A number of key factors to consider when choosing which model best suits your company are also provided, including fully understanding your company’s objectives in order to balance practicality and precision.

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