DAM News Round-Up – 5th May 2025
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Maximizing DAM Solutions: A Strategic Guide to Evaluation, KPIs, and ROI
This guest article by Ralph Windsor for DAM vendor Wedia underscores the strategic value of DAM systems in enhancing workflow efficiency, collaboration, and brand consistency. Ralph stresses the importance of Key Performance Indicators (KPIs) to evaluate DAM performance and advocates a metrics-led approach to demonstrate Return on Investment (ROI). The piece balances upfront costs against long-term benefits and encourages continual assessment and improvement. Well-structured and informative, the article effectively positions DAM as a critical tool for operational excellence and sustainable growth in digital-centric organisations.
PhotoShelter Unveils Departmental Asset Management Features for Enterprises
PhotoShelter has launched a new feature allowing large organisations and universities to segment their digital asset libraries by department while remaining on a single platform and contract. According to the press release, this helps manage access more effectively, reducing the risk of accidental edits or exposure of sensitive content. The update is particularly relevant for complex institutions like universities, enterprises, and healthcare systems that require departmental autonomy without fragmenting their asset management systems.
3 Common Mistakes to Avoid When Integrating a DAM in Your MarTech Stack
This recent post from DAM consultant Timo Faber highlights three common pitfalls in integrating Digital Asset Management systems into MarTech stacks: selecting incompatible DAM products, over-relying on custom code, and using outdated or inefficient integration architectures. The article advises organisations to define clear integration requirements, favour standardised APIs, and adopt scalable, event-driven architectures to avoid costly workarounds and technical debt. The piece offers practical, experience-based guidance and encourages long-term thinking to ensure efficient, future-proof DAM integration.
10 Retail Content Challenges That a Modern DAM Instantly Fixes
Australian retailers face growing content demands, with scattered assets, inconsistent branding, and slow approval processes undermining efficiency. This blog post from databasics identifies ten key challenges—from version control issues to regulatory risks and personalisation pressures—and argues that a modern DAM system is essential. By centralising assets, integrating with tools like PIM and CMS, and streamlining workflows, DAM platforms help retailers manage content at scale, reduce errors, and maintain brand consistency across all channels.
ResourceSpace launches two exciting new pieces of AI functionality
Open-source DAM provider ResourceSpace have recently announced the launch of version 10.6 of their platform, which introduces two key AI-driven features: CLIP AI Smart Search and AI Faces. CLIP enables users to find assets through visual similarity using natural language or image queries, enhancing search beyond metadata. AI Faces integrates InsightFace for advanced facial recognition, allowing users to search for similar faces across the system. Both tools run locally on the user’s server, preserving privacy while significantly improving DAM efficiency and precision.
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