DAM News Round-Up – 3rd February 2025
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
5 steps for creating an effective DAM training programme
This recent post from DAM software vendor ResourceSpace takes a closer look at the various aspects of an effective DAM training programme. Tips include defining clear goals, tailoring the training and onboarding process to cater for different user roles, providing hands-on practice via a series of test assets and tasks, delivering training in manageable phases, and implementing an ongoing training, development and maintenance plan, preferably managed by a nominated DAM ‘champion’, to ensure that the DAM continues to be used correctly and efficiently.
The state of marketing efficiency in 2025
A recent survey from DAM provider Frontify posed a number of questions to 400 senior marketing managers asking them to assess their marketing operations efficiency and gather some insights into their priorities, techniques, and branding challenges. The article features a broad range of topics and accompanying statistics covering brand asset management workflows, the often prohibitive cost of developing a custom brand portal, the lack of effective templating solutions, and shortcomings regarding campaign toolkits and management of their in-house design system.
From Archives to Assets: Turning Museum Collections into Licensing Opportunities
This blog post from licensing, rights and royalties solution provider FADEL highlights the untapped potential of museum archives through licensing, presenting it as a vital revenue stream for institutions. The article highlights a number of case studies, such as The Van Gogh Museum x Pokémon, illustrating how museums can expand their global influence. While the benefits—financial sustainability and digital innovation—are obvious, the challenges of managing licensing agreements are often considered too complex and thus overlooked. A useful and engaging read for anyone tasked with building a case for their museum to embrace licensing.
When Is the Right Time to Invest in Digital Asset Management?
As the tax year approaches, budgetary concerns and new purchasing initiatives are often brought to the fore. This recent blog post from consultants Stacks provides a number of practical insights and considerations regarding the timing of new DAM implementations. Guidance includes accurately identifying and defining exactly what DAM means to your organisation and defining requirements and goals accordingly. The article continues by providing five tell-tale signs that it’s time for your business to consider upgrading its DAM system.
Talking about Taxonomies in India
Author and Taxonomist Heather Hedden provides an excellent travelogue-cum-analysis of her recent time speaking at a number of taxonomy presentations in India. The article blends taxonomy discussion with cultural exploration and highlights India’s growing role in knowledge management, technical writing, and library sciences, whilst showcasing Heather’s networking talents and the importance of international collaboration.
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