DAM News Round-Up – 31st March 2025
A small selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.
DAM software tool vendor Santa Cruz Software have just announced an update t their LinkrUI platform. Version 2.90 introduces new features to streamline asset management, including a split list view, transparency grid, full WEBP format support, and larger preview images. It also integrates with Figma, enhancing design workflows, and adds new DAM system integrations like Coconutbox and EasyDB. Other enhancements include an improved filter UI and easier sorting access. LinkrUI now offers three different versions depending upon your workflow: Creative Cloud, Office, and Social.
DAM Salary Survey Results Now Available
Salaries and working conditions for Digital Asset Managers have improved significantly since 2012, according to the most recent DAM Salary survey results, conducted and compiled by Elizabeth Keathley, Lisa Grimm, Deb Fanslow, and Jennifer Tyner. Findings show the median full-time salary is $99,000, with experience being the key factor influencing pay, whilst the highest earners now top out well below the previous upper limit of $350,000. Despite concerns about low wages, well-paid roles fill quickly, while lower-paying jobs tend to remain advertised longer. Nearly half of roles are fully remote, and location no longer affects pay. The full results, including anonymised data, is available to freely download via the link above.
From Planning to Archiving: How DAM Powers Content Lifecycle Management
This recent article fom DAM platform provider Orange Logic effectively highlights the growing importance of content lifecycle management (CLM) in modern marketing, particularly with the rise of multimedia assets. It covers the six key stages of the content lifecycle (planning, creation, approval, distribution, tracking, and archival) and outlines the challenges of managing digital content at scale whilst providing a series of practical tips and best practices. Although targeted at their own platform, the guidance can be applied to any DAM system.
The ethical implications of AI and how organisations can use it responsibly
This article from open-source DAM provider ResourceSpace provides an insightful look into the growing role of artificial intelligence (AI) in the workplace. While AI can enhance efficiency and free employees from repetitive tasks, it also raises concerns about job losses, with up to 3 million UK jobs at risk. Ethical issues, particularly around copyright and AI’s environmental impact, are also highlighted. The piece stresses the importance of transparency in AI use and the need for businesses to adopt sustainable practices, such as renewable energy, to minimise the environmental footprint of AI technology. In summary, responsible AI integration is essential to balancing progress with ethical considerations.
Introducing Fotoware Alto and Veloz – new names for our DAM solutions
DAM vendor Fotoware has recently announced a rebrand of its core products to better reflect their capabilities: Fotoware Veloz (formerly Fotoware DAM) focuses on speed and efficiency, while Fotoware Alto (previously Fotoware Content Platform) offers structured content workflows. According to the press release, these changes align with industry demands for scalable, metadata-driven DAM solutions. Fotostation remains a key desktop tool, and on-premises solutions are still available.
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