DAM News Round-Up – 2nd August 2021
A collection of recent DAM-related articles from around the web.
Author and taxonomy expert Heather Hedden responds to the question whether or not a website’s sitemap could serve as the beginnings for an organisation’s taxonomy. In short, the answer is no. However, Heather goes further by way of describing how they’re fundamentally different, along with her usual in-depth breakdown of the relationship between them. The conclusion is that it might be possible to use sitemap topics as a source for an organisation’s taxonomy, but that there are more appropriate methods for building one.
Which file formats should your Digital Asset Management system support?
Digital Asset Management software vendor Brandworkz takes a look at file format support in DAM systems, picking out the essential, the nice-to-haves, and the more obscure ones. The article breaks down the digital asset formats into five key groups: images, graphics and icons, documents, audio, and video. There’s also some solid advice when shopping for a DAM system – make sure you prepare a test collection of the largest, most complex and obscure formats to see how the system copes with uploads, ingestion, preview/thumbnail generation, and text extraction.
Why Your Digital Workplace Needs Some New DAM Technology
Information Management journalist David Roe takes a broad introductory view of DAM systems, and their evolution from simple file management applications to becoming the central hub for modern digital asset supply chains. Covering the basic criteria for DAM systems and the advantages they can bring to your organisation in terms of both workflow and ROI, the article represents an easy-to-digest starting point for those that are new to the technology.
The Role of Technology in Today’s Strategic Brand Management
This recent blog post from DAM platform provider Pics.io explores how technology has become as equally important as creativity in marketing over the last five years. Focusing on brand management, identity, equity, differentiation, and message, this fairly in-depth article presents the technologies that are essential for achieving brand success, and how DAM fits into the bigger picture. Additional technologies such as CRM (customer relationship management) and social media management are also examined, along with a series of practical tips to assist in building your own successful brand management strategy.
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