DAM News Round-Up – 23rd December 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team. We would also like to take this opportunity to thank all of our readers, subscribers, sponsors, vendors and supporters for their continued support. We wish you all a happy and peaceful Christmas and New Year!
DAM stakeholders and how to get their buy-in
Gaining approval from senior management and other stakeholders is often the first major obstacle in setting up a new DAM initiative. This article from Digital Asset Management vendor ResourceSpace identifies five key stakeholder groups, along with a number of tips and insights into how to engage with, and ultimately secure their support and buy-in. Stakeholders covered include C-Suite executives, IT departments, marketing and branding teams, legal and compliance, and external agencies and third-party providers. A great source of practical information for anyone tasked with provisioning a new DAM.
10 Components of MarTech and the Role DAM Plays in Your Stack
This recent post from DAM software provider Orange Logic takes a closer look at the ten most useful components in the marketing technology (martech) software stack, and how a centralised hub on the form of a DAM system can help to draw these elements together for a more joined-up and streamlined workflow. Components include marketing automation, customer relationship management (CRM), content management systems (CMS), social media, SEO, analytics, email marketing, and personalisation.
Ontologies vs. Knowledge Graphs
After her recent attendance at the Connected Data London conference, author and taxonomist Heather Hedden examines the often misunderstood relationship between ontologies, knowledge graphs, and taxonomies. Referencing one of her previous posts that provides a more thorough exploration of the topic, Heather highlights a number of key characteristics that differentiate the terms, along with some additional clarification and background information concerning their origins in data science and biomedicine.
Who Needs a New Video Generation Tool?
Visual tech expert Paul Melcher reflects on the emergence of AI-assisted video generation tools, and how the initial wow factor of applications such as OpenAI’s Sora platform is likely to fade when used by those who lack the professional skills to identify both their potential benefits and inherent shortcomings. Paul predicts that such tools will ultimately fall into one of two use case scenarios: creative professionals who will use them to enhance pre-existing workflows and skillsets; and tool builders who will offer them as add-ons to enable less-creative types to generate content. In summary, AI tools wielded by the wrong hands rarely yield great results.
The Growing Importance of Schema.org in the AI Era
This recent article from digital strategist Gaurav Mishra discuss how the rise of AI search is shifting the priority from content-based to context-based results. Gaurav explains how the key to future success lies in Schema.org, a structured data framework that allows search engines to understand content more effectively, and how businesses must rethink their schema and markup strategies in order for AI to present their content more accurately.
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