DAM News Round-Up – 20th January 2025
A selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.
How consumers are embracing AI and what brands can do to capitalize on it
This recent post from French DAM solution provider Wedia explores a range of AI-related technologies and techniques that can help boost your brand and provide a greater level of personalisation within your customers’ journeys. With some basic real-world examples and compelling statistics, the article covers a selection of current topics including AI chatbots, augmented and virtual reality, predictive analytics, and voice search.
Optional extras: 5 features most requested by arts and heritage organisations
Continuing with their series of articles covering their most commonly requested DAM add-ons, this latest instalment from DAM vendor ResourceSpace covers integrations requested by the arts and heritage sectors, such as museums and art galleries. Top of the list is integrating with collection management systems, allowing the free flow of data between DAM and platforms such as The Museum System (TMS) and EMu. Additional add-ons include embedded metadata for photographers, integration with IIIF (International Image Interoperability Framework), their image preview and zoom plugin, and their auto-assign plugin which can delegate resource requests and approvals to specific users.
6 Reasons to Prioritize Digital Asset Management in 2025
If your organisation’s DAM is dragging its heels and showing its age, this recent blog post from DAM platform provider Orange Logic provides six reasons for updating and modernising your system. Tips and insights cover rebranding, taking control of inefficient search, access bottlenecks, and duplicates, breaking down silo-based storage by providing a streamlined centralised hub, using a DAM to repurpose content in order to target new markets, leveraging analytics to identify and capitalise on trending assets, and providing support for emerging file types such as large format video and 3D.
How Digital Asset Management drives sustainability and transforms organizations
DAM solution provider QBank raise the issue of sustainability within Digital Asset Management. According to recent predictions, this year will see the emissions from global digital storage exceed that of the airline industry. Focusing on efficiency – a key aspect of a well-designed DAM – the article provides a number of example case studies and frequently asked questions that can help you change your DAM habits and become part of the solution.
Event Reminder – Emerging DAM Trends in 2025
In case you missed last week’s featured event, Ralph Windsor and Wedia’s CTO Olivier Grenet will be co-hosting a webinar exploring the latest trends in DAM and how artificial intelligence is changing traditional content workflows. Taking place this Thursday at 5pm CET (4pm UK), key topics covered will include AI-driven multilingual search, generative AI and 3D assets, localisation and globalisation, and the shifting role of DAM in the digital asset supply chain. Attendance is free of charge.
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