DAM News Round-Up – 18th November 2024
A selection of DAM and marketing techology related articles from around the web, hand-picked by the DAM News editorial team.
AI, Copyright and Stochastic Harm
This recent post from business journalist Paul Sweeting highlights the latest legal conundrum regarding the use of copyrighted material in AI training data. Raw Story Media and AlterNet’s claims against OpenAI were part of a growing trend to sidestep the complexity of fair use versus unauthorised reproduction scenarios, and, unlike traditional copyright infringement cases, were based on the premise that the AI giant willingly removed copyright management information from protected works – an act prohibited under the DCMA. The case was dismissed before trial by a federal court.
Unlocking ROI: How DAM Drives Business Growth Through Improved Marketing Efficiencies
DAM vendor Orange Logic takes a look at the numerous ways in which a well-designed DAM system can play a key role in driving operational efficiencies, accelerating time-to-market, and providing measurable results in business growth. Benefits highlighted include findability, approvals, collaboration, digital rights management, distribution, and analytics reporting. The article also provides a number of tips to reduce subscription costs by replacing existing tools with DAM, including project management, DRM, MAM (media asset management), talent approval, and archiving. For additional insights, DAM News has a selection of articles on the subject of ROI within DAM.
Examining 6 AI Use Cases for Marketing Technology
Continuing with the topic of marketing, this detailed and concise article from tech writer Scott Clark investigates the growing role of AI in transforming the marketing technology landscape. Scott highlights a number of areas where AI is being used to streamline operations, including customer segmentation and marketing, content creation and personalisation, predictive analytics and strategic forecasts, and marketing workflow automation to free up time and resources for creative work. A useful resource for anyone involved in digital marketing and those tasked with setting up a modern martech stack.
Consent Management for effective GDPR compliance
Digital Asset Management software provider Fotoware explores the topic of consent management and highlights how their dedicated add-on tool can assist in ensuring best practice with regards to GDPR compliance. The article breaks down the consent management workflow into three key components: consent collection, consent management, and revocation/update of consent. The tool’s feature-set is also presented, including customisable templates, categories and fields.
Enterprise Content specialist Alan J. Porter presents his thoughts on the rush to adopt AI following his recent attendance at this year’s Lavacon conference in Portland. Alan states that he’s not strictly against artificial intelligence, but is concerned that its seemingly blind, widespread adoption appears to be overlooking a number of important legal, moral, environmental, and business needs. A thought-provoking article that poses a number of pertinent, common-sense questions for those considering the use of Generative AI.
Dont’ forget – France’s premiere DAM event is happening this week. OnDAM Paris will be taking place on Tuesday 19th and Wednesday 20th at the Pavillon Élysée Té on the Champs-Élysées. Come along, meet the Activo and DAM News team and immerse yourself in all things DAM, PIM and CMS!
Share this Article: