DAM News Round-Up – 15th July 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Santa Cruz Software Enhances BrandingUI with Advanced Ad Design Automation
DAM tool vendor Santa Cruz Software have recently announced the introduction of ad design automation for their multi-platform BrandingUI marketing resource portal. The tool allows non-creative users to automate the resizing and reformatting of banner graphics for platforms such as Facebook, Instagram and Google Ads, thus saving precious resources, preserving brand integrity by allowing lockable elements, and freeing up creative teams to focus on higher value tasks.
Delivering Immediate ROI with Content Tracking
Rights management solutions provider FADEL explore the benefits of content tracking in this recent post by Gregg Guest. The article covers five key advantages, including automated searches for live content, improved resource allocation, the mitigation of legal risks by tracking copyright ownership, cost savings on ‘overage’ fees, and using analytical insights to identify top-performing content.
Tracy Forzaglia, aka Modlibrarian, presents her usual round-up of taxonomy, AI and classification topics. This month’s articles include a reading list from John Tulinsky, an article concerning the classification of tobacco pipes, some insights on presenting the value of taxonomies to stakeholders from Ahren Lehnert, a piece on governance by Connor Cantrell, New York Public Library’s collection of weird objects, and Heather Hedden‘s recent presentation on knowledge portals, hubs and taxonomies.
7 steps for buying Digital Asset Management software
Digital Asset Management software provider Fotoware present seven tips for those seeking to buy a DAM system. Advice includes mapping out your organisation’s challenges and needs, appointing DAM power users to spearhead the project, making sure your DAM can integrate with existing systems, and thoroughly researching the market and arranging demonstrations. A free 32-page guide is also available for download (PDF, email registration required). For a comprehensive 500+ page buyer’s guide and industry report, the recently updated DAM News Buyer’s Guide is also available.
AI Challenges: Are Your AI Strategies Built on Sand?
As artificial intelligence hype hits its peak, this recent article from CMSWire presents some interesting statistics that highlight a discrepancy between AI adoption and the level of knowledge required for its successful implementation. The post explores a number of challenges, including overconfidence in the capabilities of AI, a lack of knowledge when assuming which solutions are best for any given organisation, and the importance of cutting through the hype to gain a more nuanced understanding in order to implement and combine the most appropriate solutions.
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