Spotlight Event – Best Practices for Creator Campaigns – 17th December 2024


This week’s upcoming event is a webinar featuring DAM vendor Acquia and licensing and rights solutions provider FADEL, taking place on Tuesday 17th December at 6:00pm GMT.  In Best Practices for Creator Campaigns, speakers Jake Athey and Matt Kuruvilla will be exploring tips, tricks and insights for centralising assets for cost-effective production, leveraging AI to track, monitor and protect published omnichannel content, and using DAM and rights management technologies to optimise production.  Attendance is free of charge.

Collaborating with the right creators and other talent can be a huge boost to a brand’s visibility and bottom line. But maximizing the long-term ROI of these campaigns requires careful coordination of usage rights and assets to ensure compliance. That’s why leading marketing organizations are turning to a powerful martech combination that includes DAM and brand management, along with a business affairs licensing platform and AI-powered content tracking, to achieve this goal.”  [Read More]

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