Finding Signs Of Life In DAM: The Role Of Integrated Digital Asset Supply Chains
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This feature article has been contributed by Ralph Windsor, editor of DAM News and is the first article in a series of items with the title Finding Signs Of Life In DAM.
In the first part of this series, I attempted to diagnose the reason why DAM has gained less traction than other enterprise software markets and proposed that the key issue was the lack of relevant metadata which made it harder to isolate digital assets than it needs to be to permit the productivity benefits of DAM to be realised.
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