Workflow Automation: How to Optimize for Efficient Creative Operations

Join this 3-part webinar series to first understand how workflow automation has evolved over the years, then deep-dive into the specific applications for Creative Operations teams, before looking ahead to implementation and future-proofing.

If you are creating content of any type (photo, video etc.), then this is for you.

What will you learn?

• How to apply workflow automation to manage media assets
• How to handle classification and tagging
• Better understanding of how to apply technology to automate key workflows
• Strategy options to use workflow automation within Creative Ops
• How to define a scope
• How to define a process, create steps and a strategy
• Identify areas where workflow automation/tech can be applied against that process
• How to leverage cloud for low barrier to entry
• How to measure efficiency & understand metrics, how to analyze data for Creative Optimization

Series Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: What is the History of Workflow Automation and How Can it Help you Scale?

Wednesday, August 4 - 10AM PDT / 1PM EDT / 6PM BST / 7PM CEST

• What has cloud done for workflow automation?
• How has workflow automation matured over the years?
• How are we seeing tech solve ground level challenges?
• How are the workflows changing with the rise of tech?

Speakers:
Rana Dutt, Solutions Architect, Amazon Web Services
Brian Gavin, President, globaledit

Session 2: Workflow Automation and Creative Operations

Wednesday, August 18 - 10AM PDT / 1PM EDT / 6PM BST / 7PM CEST

• Bottlenecks within Creative Operations
• Integrated campaign management of Creative Operations
• Implementing technology to trigger workflow automation
• How integrations can fuel workflow automation
• Importance of including rule exceptions

Speakers:
Brian Gavin, President, globaledit
David Iscove, Lead Creative Technology, Cella Consulting

Session 3: What is the Future of Workflow Automation?

Wednesday, September 15 - 10AM PDT / 1PM EDT / 6PM BST / 7PM CEST

• Where will workflow automation take Creative Operations in the future?
• Available technology and how it’s applied to Creative Operations
• Data driven Creative Operations strategy - breaking down barriers to delivery of strategic & performance data to Creative Ops groups
• Personalization & recommendations
• How can organizations pivot to integrate automations?
• How do organizations start with workflow automation if they are still manual?

Speakers:
Rana Dutt, Solutions Architect, Amazon Web Services
Brian Gavin, President, globaledit
David Iscove, Lead Creative Technology, Cella Consulting

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