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The Power of Incrementalism and Effective Content Technology

Wednesday August 4th, 2021 @ 2:00pm - 3:00pm Eastern Time
Not Specified

We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes, and concentrate purely on big launches and redesigns. However, truly effective ROI lies in incrementalism — small changes, made over time, with the help of effective content technology, toward an logical overall goal.

Join CMSWire and Deane Barker, Senior Director of Content Management Strategy at Optimizely for this live, hour-live webinar. Deane will discuss how we got to this point in the industry and what we can do about it, both from a human and managerial perspective and from a technology perspective.

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Organiser: CMSWire / Optimizely
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-431
Added by: DAM News Administrator

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