Scientific Creativity: Optimizing your Digital Assets with Neuroscience
Wednesday February 3rd, 2021 @ 11:00am - 12:00pm GMT |
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Online |
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Free |
Part of Capture Ltd's webinar series.
See all webinars in the series here.
Presented by: Dafne Palu, MindSpeller
Understanding the implicit meaning of your assets is key. How can you guarantee, as objectively as possible, that your assets trigger the intended associations?
In this webinar, Dafne will show how neuroscience can help create an experience that truly resonates. As a linguist specializing in sociocognitive frameworks, she will share her expert insights on how the brain processes meaning and how subconscious or 'implicit' associations impact consumer perception and behaviour.
See all webinars in the series here.
Presented by: Dafne Palu, MindSpeller
Understanding the implicit meaning of your assets is key. How can you guarantee, as objectively as possible, that your assets trigger the intended associations?
In this webinar, Dafne will show how neuroscience can help create an experience that truly resonates. As a linguist specializing in sociocognitive frameworks, she will share her expert insights on how the brain processes meaning and how subconscious or 'implicit' associations impact consumer perception and behaviour.