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Reimagining The Focal Point: How Canadian Tire’s DAM is at the Core of its Content Marketing Supply Chain

Thursday January 20th, 2022 @ 1:00pm - 2:00pm EST
Not Specified

Join Marc Foster, Associate Vice President, Content Management & Technology for Canadian Tire Corporation, for a webinar on how the Company went from many brand and channel specific DAMs to an Enterprise DAM that will power all brands and channels through its growing integrations.

As one of the largest retailers in Canada with both physical stores and a thriving eCommerce presence, Canadian Tire has a wealth of knowledge available about what they sell, how they sell it, and to whom they sell. With its move to an Enterprise DAM with many integrations and stronger metadata, Marc’s team is enabling marketers to move towards automation for personalized content at scale across channels.

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Organiser: Tenovos (@TenovosASM )
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-492
Added by: DAM News Administrator

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