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Redefining CMPs: The Role of Content Marketing Platforms in a Next-Gen Marketing Tech Stack

Saturday November 21st, 2020 @ 5:00pm - 4:00pm GMT
Not Specified

Nearly 50% of B2B marketing organizations have reported significant orchestration challenges across the end-to-end campaign and content lifecycle.

While investment in martech over the years has attempted to solve these marketing pains, the reality is these disparate tools and technology have only impeded marketing processes internally and contributed to misaligned, fragmented experiences externally. So what’s next?

In this webinar, NewsCred’s CEO, Shafqat Islam, will be joined by special guest and SiriusDecisions analyst, Christine Polewarczyk, who will discuss:

  • The role of a CMP in unifying the marketing technology stack
  • The core and extended capabilities marketers should be looking for (and expect) in a CMP
  • Best practices for marketers to ensure successful CMP deployment, adoption, and ROI as part of their overall digital transformation

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Organiser: NewsCred (@NewsCred)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-254
Added by: DAM News Administrator

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