Leveraging data to deliver a digital personalised customer experience
Wednesday June 30th, 2021 @ 4:00pm - 5:00pm UK |
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Online |
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Not Specified |
Whilst most organisations are striving to offer a terrific customer experience, only 7% currently do. This session will share exclusive research that re-enforces the importance of building trust with customers and the importance of long term relationships, not just an opportunity to sell more stuff!
Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
Janis Thomas is responsible for leading eCommerce and marketing at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women. She is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce & subscription businesses and she has grown diverse brands from Birchbox to Playboy. Janis has held senior consumer marketing roles in eCommerce, digital media and entertainment businesses.
Paul Morris. Marketing Specialist & Digital Marketing / eCommerce Director, Marshalls (2019-2020)
Paul Morris has 22 years’ experience leading marketing, digital & eCommerce both retail agency and brand side. He was previously Director of Digital & eCommerce at Marshalls PLC, Head of Marketing at Tesco Bank, Global Digital eCommerce Director at PZ Cussons, led Digital marketing across the Co-op Group, Acquisition Marketing Director for retail specialist eCommerce platform Visualsoft and has further retail experience with the likes of Wickes, Stance & Cash Generator.
Alan Porter, Product Marketing Director
Alan is an industry-leading content strategist and Nuxeo’s Director of Product Marketing. He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.
- Customers have diverse attitudes towards use of personal data and channel experiences with organisations
- Customers’ channel preferences are influenced by context and the purpose of contact
- Few organisations deliver a fully integrated digital channel experience but most are working towards it
- Intelligent guided selling to personalise the eCommerce journey
Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
Janis Thomas is responsible for leading eCommerce and marketing at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women. She is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce & subscription businesses and she has grown diverse brands from Birchbox to Playboy. Janis has held senior consumer marketing roles in eCommerce, digital media and entertainment businesses.
Paul Morris. Marketing Specialist & Digital Marketing / eCommerce Director, Marshalls (2019-2020)
Paul Morris has 22 years’ experience leading marketing, digital & eCommerce both retail agency and brand side. He was previously Director of Digital & eCommerce at Marshalls PLC, Head of Marketing at Tesco Bank, Global Digital eCommerce Director at PZ Cussons, led Digital marketing across the Co-op Group, Acquisition Marketing Director for retail specialist eCommerce platform Visualsoft and has further retail experience with the likes of Wickes, Stance & Cash Generator.
Alan Porter, Product Marketing Director
Alan is an industry-leading content strategist and Nuxeo’s Director of Product Marketing. He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.