Keywording Content for Inclusion and Accessibility

Keywords help people find visual content on and in search engines, photo libraries and in-house image databases.

Successful Keywording is measured by the efficiency and efficacy of the user experience.

It is not just the speed of search that counts. Search success is delivered by variety, authenticity and accessibility.

Neither is it just how content is stored. It is about how it is made, and by whom.

Because content forms part of your brand’s message the content you publish says a lot about your values.

Key principles of Keywording for Inclusion and Accessibility:

• Keywords should represent real life and real people
• Usability is of critical importance
• Inclusive content is no longer “nice to have”, it’s essential
• Accessibility is often a legal requirement

SCHEDULE

Session 1: The Changing Landscape of Content Creation
Tuesday February 1, 2022
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• The main concepts behind today’s social & cultural landscape.
• Trends
• What the research reveals
• Global trends
• Key changes and developments influencing content creation
• Real world examples from advertising
• What the future holds; how to respond:
• Content creators
• Managers of digital content?

Session 2: Creative Content and Inclusion
Tuesday February 8, 2022
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• How language reflects and shapes society
• How to ensure we are being inclusive in our Keywording, Brand Messaging and Content Creation
• The main challenges facing content managers
• The responsibility we have to produce content that is representative and inclusive

Session 3: Creative Content and Accessibility  
Tuesday February 15, 2022
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• The user search experience
• Making search systems more accessible. From the user interface to the Keywords applied to images – it all affects the user experience
• Insights from leading Accessibility Advocates on how to make content truly accessible in digital search systems by the application of Alternative Text and other methodologies

Session 4: Futureproof Keywording
Tuesday February 22, 2022
8AM PST / 11AM EST / 4PM GMT / 5PM CET

• Putting it all together: the content creation process end-to-end
• The touchpoints, the framework, the new challenges and solutions that deliver “Futureproof Keywording”

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