Generative AI: Balancing Creativity with Compliance
Wednesday July 24th, 2024 @ 11:00am - 11:40am EST |
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Online |
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Free |
Learn how to navigate Generative AI’s transformative impact on productivity while ensuring brand and legal compliance within your content supply chain.
The impact of Generative AI (GenAI) on a brand’s ability to improve productivity is undeniable and exciting. Despite this, executive teams are hesitant about whether or not to strategically embrace GenAI in their content supply chain.
The debate focuses on whether brands are capable of overseeing the vast volume of content produced by Generative AI and examines whether creative and marketing departments can follow the necessary guidelines and restrictions to guarantee compliance with brand standards and legal requirements.
In this 40-minute webinar, hosted by Shuli Ozeri, Chief GenAI Solutions Officer at Bria, and Michael Waldron, CMO at Tenovos, will explore how brands can safely use Generative AI to improve productivity throughout the content supply chain.
Key takeaways will include:
The impact of Generative AI (GenAI) on a brand’s ability to improve productivity is undeniable and exciting. Despite this, executive teams are hesitant about whether or not to strategically embrace GenAI in their content supply chain.
The debate focuses on whether brands are capable of overseeing the vast volume of content produced by Generative AI and examines whether creative and marketing departments can follow the necessary guidelines and restrictions to guarantee compliance with brand standards and legal requirements.
In this 40-minute webinar, hosted by Shuli Ozeri, Chief GenAI Solutions Officer at Bria, and Michael Waldron, CMO at Tenovos, will explore how brands can safely use Generative AI to improve productivity throughout the content supply chain.
Key takeaways will include:
- The most common use cases for GenAI in a modern content supply chain ecosystem
- Open vs. Closed AI
- The role DAM plays to maximize the value of GenAI
- How to build a “chain of custody” to drive compliance
- What a typical “crawl, walk, run model” looks like when ensuring GenAI compliance