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Empowering Collaboration and Compliance Between Brands and Agencies

Wednesday October 11th, 2023 @ 5:00pm - 6:00pm CEST

Brands and agencies often don’t share clear visibility into the talent agreements and rights associated with digital assets used to create marketing campaigns. Since brands are ultimately responsible for ensuring proper use of their digital assets, contract infringements can leave legal teams firefighting and, even worse, subject brands to fines and bad press. This often results in a strained working relationship between brands and agencies. In this webinar, you will learn about tools and best practices that can help strike the right balance between creative freedom and compliance.

FADEL’s Vice President of Product Management Gregg Guest will discuss how digital rights management helps brands stay in control, bolstering collaboration and transparency. Whether you are working with multiple external agencies or have brought your creative in-house, a solid operational process is key to ongoing compliance.

Gregg will be joined by guest speaker Penjo Chhimi, Digital Asset Manager for Consumer Healthcare (US) at Sanofi, a leader in the global pharmaceutical industry, who will take us through their journey as a multinational marketing team. He will share best practices and controls they have put in place for cross-agency collaboration, giving creative parties the tools they need to work more efficiently and remain good stewards of the brand.

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Organiser: FADEL (@FADEL_IPM)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-704
Added by: DAM News Administrator

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