DAM Map Landscape 2022 Beyond Trends and What Matters for Customers
Tuesday June 21st, 2022 @ 3:00pm - 4:00pm CET
Over the past twenty years, companies have been gradually transforming with digital technologies to adapt to the new challenges of connected commerce and mobility, sources of new customer experiences.
While very often digital transformation roadmaps can last anywhere from one to ten years, the COVID-19 pandemic has turned everything upside down. The search for new digital channels, new experiences on the part of consumers is necessary and essential whether you are a brand, a retailer or a marketing communication agency.
The DAM is the foundation of any digital transformation at the enterprise level
In this webinar we will see:
- How to start your digital communication strategy
- How to build a project team
- How to initiate a DAM project based on your business requirements
- How to start RFI / RFP
- What are the DAM trends in 2022
- Design Thinking approach
- All about metadata and keywording
- New DAM Map vendors 2022 across the world
- Demo of the DAM Playbook by Mark Davey from IQ Equity
And then you can start your DAM project!