Creative Ops | Driving Full-Funnel Creative Excellence

If you think about it, every digital impression is a brand impression. Yet many marketers are so strapped for time and resources that design excellence only applies to big splash marketing moments. The truth is, you need the same craft and detail also when a product packshot is the centerpiece of your advertising. Product-centric advertising has gone through an evolution, expanding throughout the funnel, and it requires a creative rethink. In addition to building trust, well-designed, rich experiences are proven to drive a lift in sales.

Join this session to learn all about scaling creative excellence in digital creative production. We’ll cover:

• Why brands need to focus on design craft in e-commerce advertising
• How to bring imagination and design excellence to dynamic product creative
• The impact of elevated creative on brand growth

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