Creative Ops | Creative Transformation for Apparel Brands
Thursday August 12th, 2021 @ 5:00pm - 6:00pm BST |
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Online |
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Not Specified |
For apparel brands, supporting performance campaigns through creative is instrumental for growth. Yet delivering volumes of fresh, beautifully branded creative for both brand and performance campaigns can be challenging. How do you maintain brand voice and excellence across a high volume of creative? How do you turn bare-bone product catalogs into campaigns that move the needle?
In this session, Celtra, drawing on their experiences of working with companies such as adidas, Lululemon, and Unilever, share key learnings on transforming production workflows and collaboration to meet the demands of apparel marketing.
We’ll discuss:
In this session, Celtra, drawing on their experiences of working with companies such as adidas, Lululemon, and Unilever, share key learnings on transforming production workflows and collaboration to meet the demands of apparel marketing.
We’ll discuss:
- How to produce all the creative needed for performance campaigns
- How to scale e-commerce creative for traffic, growth, and revenue
- How to approach creative workflows from the lens of new technology and automation