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Comment choisir la bonne solution de DAM en 2024 au regard de votre expression de besoin? (How to choose the right DAM solution in 2024 based on your needs)

Thursday February 1st, 2024 @ 3:00pm - 4:00pm GMT
Online
Not Specified

FRANÇAIS


Depuis une vingtaine d'années, les entreprises se transforment progressivement au gré des technologies numériques pour s'adapter aux nouveaux défis du commerce connecté et de la mobilité, sources de nouvelles expériences clients.

Le DAM est la fondation de toute transformation digitale: Il devrait être la source de l'organisation de tous les medias de l’entreprise

Dans ce webinar nous verrons :

  • Comment initier un projet DAM aux regards de votre expression de besoins
  • Comment lancer une consultation auprès des éditeurs de solutions (un appel d'offre RFI RFP)
  • Comment constituer et organiser une équipe projet
  • Critères de sélection ?
  • Quels sont les tendances du DAM en 2024
  • Intégration de l'IA dans le DAM
  • Les point d'attention concernant l'accompagnement, le déploiement et la conduite du changement
  • Comment évaluer votre retour sur investissement
  • DAM et durabilité


ENGLISH


How to choose the right DAM solution in 2024 based on your needs?

Over the past twenty years, companies have been gradually transforming through digital technologies to adapt to the new challenges of connected commerce and mobility, and sources of new customer experiences.

DAM is the foundation of any digital transformation: It should be the source of organization all of your company's media.

In this webinar we will cover:

  • How to initiate a DAM project based on your needs
  • How to launch a consultation with vendors (a call for tender RFI RFP)
  • How to build and organize a DAM project team
  • What are the selection criteria?
  • Ecosystem MACH - PIM - CMS
  • What are the DAM trends in 2024?
  • Integration of AI into the DAM
  • Guidance on support, deployment and change management
  • How to evaluate your return on investment (ROI)
  • DAM and sustainability

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Organiser: Activo Consulting (@ACTIVO_DAM_PIM)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-749
Added by: DAM News Administrator

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