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Buying Enterprise DAM Software: Myth and Reality

Thursday March 28th, 2024 @ 3:00pm - 4:00pm GMT

We are delighted to share with you a deep dive analysis of the DAM market in 2024. This is a unique opportunity for you to find the right path to take in your search for a DAM system.

We will have 2 main subjects:

Industry Report and Buyer’s Guide with Ralph Windsor and Russell McVeigh, editor of DAM News

As the credibility of so-called ‘pay-to-play’ industry reports is once again brought into question, the value of independent, vendor-neutral software analysis and genuine user feedback has become even more important. It is with great delight that we present the wholly revised and updated DAM Industry Report and Buyer’s Guide. The 2024 edition now features an in-depth analysis of 16 popular DAM platforms, including exclusive data and insights from vendor selection tool provider The DAM Playbook.

The report incorporates company profiles, product screenshots, and responses to over 100 system checkpoints covering everything from hosting, licensing models, architecture, and underlying technologies through to search options, metadata management, version control, asset manipulation, authentication, and integration options such as third-party plugins, scripting, and support for Artificial Intelligence.

Reading AI and DAM by Mark Davey, owner of The DAM Playbook:

The advent of Artificial Intelligence (AI) has been accompanied by a swirl of myths and realities that have often clouded the true potential of this integration. The myth posits AI as a magical solution, capable of autonomously managing and optimizing all digital assets without human oversight, promising an unrealistic level of sophistication from the get-go

The reality, however, is both more grounded and promising: AI acts as a force multiplier within DAM systems, significantly enhancing efficiency, accuracy, and scalability. This enhancement is most potent in the realm of metadata mapped to user profiles, tasks and tools. Mark Davey will share his explorations into the belly of the AI beast and the AI hero.

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Organiser: Activo Consulting / DAM News (@damnews)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-772
Added by: DAM News Administrator

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