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Accelerate Your Commerce Strategy with PIM & DAM

Tuesday March 2nd, 2021 @ 2:00pm - 3:00pm GMT
Not Specified

With nearly 30% of consumers expected to spend more online over the next year, the impact of COVID-19 has not only accelerated the digital customer experience, but it has also made it clear that digital CX is a requirement for business success. Brands and retailers are under immense pressure to digitize their business to deliver unique, contextual and consistent experiences across all channels, but also to feed new experiences where multiple channels work together to meet the high needs of consumers.

Join us as William McLaughlin, digital operations manager at Electrolux, Forrester’s PIM analyst Amanda LeClair, and Contentserv’s CMO, Jennifer Krizanek discuss how powerhouse solutions like product information management and digital asset management come together to accelerate and improve channel digitalization and digital commerce.

Key Takeaways:

  • How changing consumer behavior writes the business case for channel digitalization
  • The impact of siloed content and why PIM & DAM is critical to your content strategy
  • Challenges, best practice insights and the success story from Electrolux
  • About Contentserv and how we enable brands and retailers to harmonize their digital experience stack

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Organiser: ContentServ (@contentserv)
Type: Webinar/Podcast
Goal: Not Specified
Ref: DN-EV-349
Added by: DAM News Administrator

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