What Is Digital Asset Management?

Earlier this week, we released an ‘explainer’ stop-motion animation with an introduction to the basic concepts of Digital Asset Management which you can see below.  There is a transcript available here: https://www.daydream.co.uk/what-is-digital-asset-management/  This is a practical illustration of how the principles of DAM can be applied, I have written a more conceptual article about digital assets a few years ago which some readers may find of interest, especially those who want to know the origins of the ideas discussed in the video.

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