Santa Cruz Software Release New Whitepaper
DAM tool vendor Santa Cruz Software have just released a whitepaper written by my colleague Ralph Windsor. The report explores a broad range of emerging DAM trends and technologies such as creative tool integration, cross-platform metadata synchronisation, and AI-assisted digital asset supply chain automation. Streamlined DAM Creativity: Integrating DAM Systems with Creative Tools for Enhanced Efficiency provides a detailed overview of the current DAM workflow challenges along with the strategies required for creative and non-creative teams such as marketing to both enhance their operations and achieve wider DAM adoption.
“The future of DAM systems lies in their ability to seamlessly integrate with a wide range of tools used across different departments. Integrations with platforms like Adobe Photoshop, Microsoft Office, PowerPoint and Google will become more robust, allowing users to manage, edit, and distribute assets without leaving their preferred applications. This is likely to drive higher adoption rates, especially among non-technical users in sales, marketing, and administration.” [Read More]
Additional topics include leveraging DAM usage analytics to provide predictive insights into marketing material effectiveness, the benefits of offering a fully-customisable DAM interface, the huge potential of synthetic content creation using Generative AI, and the crucial importance of striking the right balance between a DAM system’s capabilities and how simple and intuitive it is to use in real-world scenarios.
“One of the most common reasons for poor adoption of a DAM system lies in its perceived complexity. To minimise user frustration, avoidance, and ultimately, DAM abandonment, it is essential that vendors provide a platform that is easy to use. Although user-centric design can go a long way in alleviating friction for common tasks, a certain degree of complexity is often unavoidable, especially for batch operations and user administration. In these situations, concise documentation and adequate training should be provided or arranged in cooperation with the client’s appointed DAM Manager.” [Read More]
You can read more about the whitepaper and download it for free via the Santa Cruz Software website.
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