Sunil Krishnan – Cognizant
Digital asset management problems are not completely solved by tools or technology, Sunil knows it requires something else to attain success in the DAM industry.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
Ford – I was a Program Manager managing a current state to future state road map, assessment along with strategic actionable recommendations.
How do you describe digital asset management to others?
DAM is a combination of process, people and technology that helps manages the complete life cycle of a digital asset – starting from ideation, creation, collaboration, approvals , management and effectively distributing assets to call the consumers within in the Enterprise.
How did you learn DAM? Any recommended sources?
Henry Stewart events, conferences, being active in the LinkedIn groups and local DAM chapters that may have connects to the marketing function.
What’s the most important thing for someone new to DAM to understand about DAM?
DAM is a journey that has its own maturity curve which needs patience, compelling governance, sponsorship for the enterprise to accept it. In other wards success behind DAM is more than tools – it is the people and process that makes it successful.
If you weren’t doing DAM as a career, what would you be doing?
I would be teaching in local school as I feel spending time with young and new generation is more rewarding or work full time with a non-profit.
What is your ongoing greatest challenge with DAM?
Articulating value of DAM and working closely with less technology savvy functional users and leaders to embrace the basic usability, navigation, relevance of metadata in a meaningful fashion.
What is your vision for DAM? What will it look like in 5 years?
DAM will be a strategic component in the future Digital workspace race that is going in the enterprise. DAM will be the central nervous system where all the front-end facing content management, social media platforms and other sales (SFDC) and marketing tools would directly integrate or access to consume the central repository of digital assets.
What was your biggest mistake with regard to DAM?
I thought for awhile that just a product or a tool would solve the digital asset management problems, but I was wrong. It’s more of a process, and solutions are people dependent.
What was your biggest success with regard to DAM?
Helping my customers focus on process maturity around metadata, fine tuning search criteria, usabilities, navigations and Governance and sponsoring basic DAM training has been the biggest success.
What more would you like to learn about DAM?
Learning how the many puzzles fit together in the entire Digital work space that is upcoming within the enterprise.
This interview originally appeared on DAM Guru on Mon, 16 Feb 2015. For more DAM News interviews, see the interviews index page.Share this Article: