Shannon Davis


Shannon Davis - Tead Lead - Alberta Tourism Digital Assets Library

Having held multiple roles in the Digital Asset Management field, Davis understands the importance of conferences and networking events within the industry.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

Although I recently transitioned to another position within Alberta Tourism, Parks and Recreation, I was the Acting Team Lead for the Digital Assets Library for the Ministry.  I managed all aspects of the Digital Assets Library, including consulting and collaborating with industry stakeholders, tourism industry and all levels of government to develop needs assessments and asset acquisition plans.

Identifying industry needs and marketing opportunities when coordinating image and footage shoots, and then managing the distribution out to industry professionals, media and other government agencies through, first, an in-house built DAM system, and then later a purchased DAM system.

My team was responsible for asset distribution, license tracking, content audits and data analysis. Prior to being the Team Lead, I was a Digital Assets Consultant with the Ministry, dealing with distribution on our in-house DAM and working with the tourism industry on content audits and asset acquisition.

How did you learn DAM? Any recommended sources?

I learned DAM through trial and error.  I was originally hired because I was an Alberta content expert.  It was a challenging process. I would certainly recommend additional training or mentorship.

What’s the most important thing for someone new to DAM to understand about DAM?

Technology changes very quickly, so you need to be on top of trends, and it is important to continually evaluate your requirements. Continual learning is essential. Try to get to some of the conferences so that you can network. Don’t work in a vacuum! Being able to share experiences—both wins and learnings—is essential to creating and maintaining a successful DAM.

This interview originally appeared on DAM Guru on Mon, 11 Aug 2014. For more DAM News interviews, see the interviews index page.

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