Lisa Fukshansky

Experiences as a digital asset manager for multiple departments, Lisa Fukshansky has learned how to implement a digital asset management system on a number of levels.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

My first role as a digital asset manager was at Motorola/Google. When I first started, I managed the packaging DAM, helping the department get assets to the printers. Then I began working on the main DAM for marketing and sales assets. Finally we integrated a new DAM and I was the digital asset manager for all three DAMs.

My current role with AbbVie is also a digital asset manager. We are integrating a new DAM for asset storage and future e-submissions for the FDA!

How do you describe digital asset management to others?

Aligning the stars!

How did you learn DAM? Any recommended sources?

I talked to my DAM’s at previous jobs, read blogs (I really like David Diamond’s), and attended webinars.

What is the most important thing for someone new to DAM to understand about DAM?

The most important thing about DAM is the GIGO Effect: Garbage In Garbage Out. When uploading assets and information, please take your time and have someone check the work. If you can’t find the assets you upload, then your DAM becomes worthless.

If you weren’t doing DAM as a career, what would you be doing?

Gemology, this girl loves her diamonds.

What is your ongoing greatest challenge with DAM?

Staff retention and training with agencies. I always suggest making quick tips & tricks to help new users jump right in.

This interview originally appeared on DAM Guru on Mon, 10 Feb 2014. For more DAM News interviews, see the interviews index page.

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