Metadata, Findability And Their Relationship With DAM Adoption

Annella Mendoza has contributed a feature article to DAM News: Metadata And The Findability Of Assets.  In the piece, she discusses how metadata is integral to the findability of digital assets and how this has a direct relationship on how likely (or not) a DAM solution is to be adopted by users:

“Clean, reliable, and consistent metadata are integral to the successful adoption of DAM by its users across the organization. Taking into account these requirements can better assure the findability of assets resulting in user satisfaction, time saved in searching, greater variety of images used; in short, a superior product resulting from the re-use or repurposing of assets.” [Read More]

As regular DAM News readers will be well aware, I believe this is the key topic in DAM (and seems likely to be so for an indefinite period).  Annella’s article gives a great overview of the main points you need to consider when devising a credible metadata management strategy.  Those with an interest in the operational aspects of improving asset findability, may also wish to read An Introduction To DAM Findability Techniques, an article I wrote for DAM News a few years ago.  David Diamond’s latest book, Metadata for Content Management: Designing taxonomy, metadata, policy and workflow to make digital content systems better for users is also worth checking out for anyone who requires more comprehensive learning materials about metadata strategy and implementation.

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