DAM News Round-Up – 21st April 2025
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
Why Collaboration Tools Are Essential for Creative Teams (and the 5 You Need to Try Today)
This recent post from French DAM platform provider Wedia highlights the importance of smart collaboration tools for creative teams navigating remote and hybrid work. It reviews five top platforms—Slack, Notion, Wedia, Figma, and Trello—each enhancing communication, project management, and asset coordination. The author emphasises how the right tools can streamline workflows, boost creativity, and maintain brand consistency. Featuring a number of common use case scenarios and pertinent questions to consider, the piece encourages teams to choose tools that match their creative culture, unique workflows and collaboration styles.
Launching a DAM is a pivotal moment that can boost efficiency, collaboration, and ROI—if done with a solid plan. This guide from DAM vendor Orange Logic offers a step-by-step rollout strategy, tips for stakeholder engagement, role-based training, and support for a smooth launch day. It also includes ready-made email templates and communication tips to ensure strong adoption and long-term success. The guide is free to download (email registration required). For a more in-depth guide to buying and launching a successful DAM initiative, along with a detailed analysis of 16 common vendors, check out the latest DAM Industry Report and Buyer’s Guide.
From silos to connected systems: Why DAM integrations are essential for scalable Content Management
Many teams still treat DAMs as static storage, leading to duplicated work, version issues, and inefficiencies. This blog post from DAM software provider QBank argues that integrating your DAM with tools like CMS and PIM transforms it into a powerful, dynamic hub that sits at the centre of content operations. The article explores how integrations can streamline workflows, reduce errors, and improve speed, compliance, and collaboration. Rather than being a digital filing cabinet, a connected DAM becomes a single source of truth that facilitates scalability, brand consistency, and smarter use of creative assets across the business.
The Homepage as We Know it Will Soon be Dead!
This post from Acquia envisages a shift to AI-powered, adaptive digital experiences that tailor content in real-time based on user behaviour—moving beyond outdated personalisation. This future relies on next-gen CMS platforms, seamless AI integration, and readiness for both human and AI agent visitors. Guidance includes practical steps such as incorporating structured HTML and metadata to help businesses achieve efficient, scalable, personalised websites that empower marketers and improve user experience.
AI for Marketers: How to Use AI Across the Content Lifecycle
This article from licensing and rights solutions provider FADEL explores how marketers can harness AI throughout the content lifecycle—from asset discovery and creation to distribution and post-campaign analysis. It highlights tools for AI tagging, personalisation, translation, and accessibility, while stressing the importance of rights management to avoid legal pitfalls. Though AI offers vast potential, the article cautions that legal and ethical considerations must guide its application to protect brand integrity and ensure responsible human oversight.
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