DAM News Round-Up – 3rd March 2025
A selection of DAM-related articles from around the web, hand-picked by the DAM News editorial team.
How sustainable museums are reducing their carbon footprint
The key take-away from this recent article by DAM vendor ResourceSpace is that museums have a duty to preserve the past whilst protecting the future. The post explores how museums can reduce their carbon footprint through energy efficiency, waste reduction, and sustainable exhibition practices. It highlights institutions like The Prado Museum and The Museum of Tomorrow, which have successfully implemented green initiatives. Emphasising the benefits of sustainability—from cost savings to stronger community engagement—it positions museums as leaders in environmental responsibility. By integrating sustainable practices, museums can educate the public while minimising their ecological impact, ensuring they remain both cultural and environmental stewards for future generations.
The Last Creative Spark: AI, the Blank Page, and the Loss of the Process
This article from visual tech expert Paul Melcher explores the evolving relationship between AI and human creativity, questioning whether execution is an essential part of the creative process. It challenges the notion that AI merely imitates, highlighting concerns over the potential loss of craftsmanship and artistic evolution. Paul argues that true creativity is more than just ideation; it is a dynamic process shaped by intuition, struggle, and meaning. Ultimately, it’s a heads-up, warning us that outsourcing execution to AI could diminish the human experience of creativity itself.
From photo shoot to campaign: optimizing your digital asset workflow
This recent post from DAM provider QBank provides a structured guide on streamlining the journey from a photo shoot to a full marketing campaign using their DAM. It emphasises clear communication, automation, and integration to improve efficiency. The key steps covered include setting requirements for photographers, simplifying uploads with mood boards, automating tagging and organisation, and ensuring seamless distribution. The practical checklist reinforces best practices for optimising workflows, and although primarily targeted at users of their own platform, the article contains well-structured guidance that can be applied to any DAM system.
Digital Asset Management Implementation Project Plan: DAM Platform Configuration Guide
DAM consultants Stacks provide a structured approach to configuring a DAM platform, likening it to the importance of proper plumbing in a bathroom renovation. It highlights key steps, including clearly defining your organisation’s DAM vision and goals, selecting the right platform, developing workflows, and ensuring proper governance. The guide offers practical insights for a successful DAM implementation, reinforcing the value of strategic planning, phased execution, and continuous optimisation. A well-organised, informative read with clear, actionable advice.
Generative AI & Content Creation: Use Cases, Risks, and Considerations for Adoption
This article from DAM software provider Tenovos explores how Generative AI (GenAI) is revolutionising content creation, enabling brands to produce text, images, video, and marketing materials at scale. While GenAI enhances productivity and personalisation, it also raises legal, ethical, and brand compliance challenges. Along with some rather comical examples, the piece stresses the importance of training AI on proprietary data to ensure brand consistency and minimise risks. It offers strategic insights on integrating GenAI responsibly, balancing efficiency with quality control, and adopting secure, adaptable AI solutions for sustainable content creation.
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